Marketing Specialist

The Marketing Specialist will play a critical role in shaping and distributing Patterson-UTI Drilling's branded content across internal and external media platforms. Supporting initiatives within both the Sales/Marketing and Performance/Technology teams, this individual will drive cohesive brand messaging and enhance visibility across key audiences.

This role will collaborate cross-functionally across all Patterson-UTI business units to ensure alignment with the corporate brand and strategic goals. The primary objective is to position Patterson-UTI Drilling as a market leader, promote product line development, and strengthen brand recognition throughout the industry.

This position reports directly to the VP of Strategic Accounts - PDC, with a functional dotted line to the Director of Corporate Communications. The ideal candidate will be highly organized and detail-oriented, with a demonstrated ability to collaborate effectively across departments and translate complex or technical concepts into clear, engaging, and audience-appropriate messaging.

Detailed Description:

• Develop and implement multi-level marketing campaigns tailored to diverse business objectives:
• Strengthen market position and enhance overall brand recognition within the client base and broader industry
• Optimize content performance across targeted social media platforms to increase brand and product visibility
• Identify and engage key audiences at the right moments to drive measurable business outcomes
• Develop and execute a community engagement strategy aligned with overarching corporate goals
• Create proactive, timely, and responsive content that reflects and upholds brand standards across all digital channels
• Support product and service visibility through strategic public relations efforts
• Enhance internal and industry-wide understanding of technical product lines through clear and accessible content
• Maintain and continuously improve a photo repository for use in social media, recruitment, and training initiatives
• Contribute to internal communications efforts and employee engagement initiatives within PDC
• Design, refine, and update customer-facing sales materials to support business development and client engagement
• Collaborate proactively with cross-functional teams to identify competitive advantages and develop content for integrated media campaigns that position the company as a market leader
• Build and maintain strong relationships with employees across Operations, Engineering, Marketing, Product Development, and other departments to support collaborative initiatives
• Stay current on social media trends and leverage marketing and software tools to maximize brand visibility and engagement
• Assist in the development of compelling content for value-added propositions and strategic presentations
• Manage and maintain a calendar of industry events to ensure timely submission of technical papers to relevant conferences
• Analyze operational challenges, growth strategies, and market positioning to align messaging with evolving industry conditions
• Capture and communicate customer feedback to inform and enhance future product development initiatives
• Represent the company at key industry events (e.g., SPE, AADE, YPE, IADC), including trade shows, product seminars, sales meetings, and other relevant forums
• Maintain a strong awareness of industry trends, emerging opportunities, and competitor activity to inform marketing strategies
• Champion a diverse and inclusive workplace where all employees feel valued and empowered to contribute
• Make sound decisions in alignment with company policies, including Equal Employment Opportunity and Anti-Harassment guidelines
• Promptly address and resolve internal concerns to foster a positive, effective, and cohesive team environment
• Uphold the highest standards of ethics and integrity in all professional interactions, representing the company and its values
• Adhere to the Company's Code of Business Conduct and Ethics in all communications and decisions
• Collaborate with the supply chain team to identify and engage vendors for third-party marketing products and services
• Maintain a comprehensive understanding of the competitive landscape, including comparative analysis of PTEN's marketing strategy versus industry peers
• Serve as a key conduit for business-specific content shared with the internal intranet and communications teams
• Act as a brand ambassador for Patterson-UTI Drilling, ensuring consistent adherence to the Corporate Vision and Branding Guidelines
• Create and deliver innovative content for ongoing marketing campaigns and website initiatives

Job Requirements:

• Strong in communication, negotiation and building relationships / networking
• Proficient in crafting compelling content for marketing campaigns and recognition pieces
• Experienced in social media, general marketing, advertising, and paid media
• Ability to work with minimal supervision in a fast-paced environment, independently or in team collaboration
• Excellent written and oral communication skills, demonstrates the ability to present in front of an audience
• Ability to lead teams in group discussions and problem solve
• Excellent computer skills to include both Mac and PC, MS Office Suite (PowerPoint, Word, Excel, Adobe Creative Suite), graphic design, social media scheduling tools and software systems to generate content / proof of concept
• Ability to perform simple mathematical calculations (addition, subtraction, division, and multiplication) using whole numbers, fractions, and decimals, to make job related calculations
• Ability to travel to regional work sites, occasionally requiring extended travel outside Houston
• Ability to work additional hours that are needed to complete specific job tasks

Demonstrated ability in the following leadership competencies:

• Builds and Maintains Effective Relationship
• Develops Self and Others
• Builds Effective Teams
• Courageous Leadership
• Managing Vision and Purpose
• Business Acumen
• Drive for Results
• Customer focus
• Decision Quality
• Interpersonal Skills
• Creative Thinking
• High level of Professionalism
• Strategic Planning Skills

Minimum Qualifications:

• Bachelor's Degree in Marketing, Communications, Graphic Design, Business Management, Engineering, or a related field of study
• 2+ years of hands-on graphic design experience, creating visually compelling digital and print materials that align with brand identity and support marketing, communications, and promotional goals.
• Must have and maintain valid state-issued driver's license, be eligible to drive a Company vehicle and meet the requirements of the Company's vehicle program, policy and/or guidelines

Preferred Qualifications:

• Master's Degree/MBA in Business Management, Engineering, Marketing, or a related field of study
• Knowledge of Patterson-UTI's offerings / products and services
• Experience in Sales/Business Development, preferably in the Oil & Gas Drilling Contractor's sector.
• Ability to possess and maintain a valid Passport for International travel.

Additional Details:

The Marketing Specialist must work with an emphasis on safety for themselves and others, including coworkers and third parties. Work is primarily in a climate controlled / office environment with minimal safety / health hazard potential. The employee is regularly required to sit, stand, or walk with occasional lifting (overhead, waist level) from floor, bending, and frequent near vision use for reading and use of computer, telephone, and other office equipment.