Campaign Specialist

Candidates are typically hired at a point in the salary range based on prior experience, education, and market demand for the role; candidates are also compared internally to their peers.

API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at api.org/about/careers/benefits.

Job Summary

This position supports the Campaign Managers in the strategic development and execution of campaigns within API's Public Affairs department. The role is responsible for creating compelling content including email marketing, social media, and other written materials, and managing campaigns across multiple platforms and mediums to support rapid response and grassroots issue advocacy efforts.

Strong project management skills and writing expertise are essential, as this role involves overseeing multiple creative campaigns simultaneously. The position also offers opportunities to explore and implement innovative approaches to audience engagement, both online and offline, to strengthen API's advocacy impact.

Duties/Responsibilities

• 360-degree communications planning to support activations, including creation of emails, broadcast and peer-to-peer texts, landing page copy, social media content, letters to the editor, and other content requested on an as needed basis to support the Public Affairs team.
• Assist in measuring and tracking the success of digital campaigns based on KPIs.
• Finding opportunities to leverage content and news articles for social media channels and other organic content.
• Project management of quality control and approvals process of advocacy content, ensuring feedback/approval has been given to all stakeholders in the integrated advocacy team.
• Supporting the Director of Public Affairs to execute winning campaigns.
• Supporting integrated advocacy within API.
• Work with the Campaign team to set goals and a content calendar.

Key Relationships

Reporting to the Director of Public Affairs, this position plays a key role in supporting the Public Affairs team's campaign planning and execution. The role combines writing, collaboration, strategic thinking, and digital tools to help conceptualize, implement, coordinate, and evaluate issue advocacy efforts related to natural gas and oil policy at both the state and federal levels. This includes contributing to government relations, grassroots advocacy, and legislative activities, as well as supporting the execution of the department's broader legislative agenda.

Qualifications

• Bachelor's degree or equivalent work experience
• 0-3 years of experience in a similar role and general knowledge/skills in a particular field of study.
• Experience in politics, grassroots, advocacy, communications, public affairs or mobilization is preferred but not required.
• Proven experience and successful track record in executing a social media program, email communications program, or text messaging program.
• Monitoring and experimenting with new trends and best practices across social media and other digital platforms.
• Creative and professional writing, editing, and communication skills are a must.
• Possesses and values organizational and analytical skills.
• Values teamwork and collaborating internally and across departments.
• Native user of multiple social media platforms.
• Quick learner of new tools and platforms (Salesforce CRM or Salesforce Marketing Cloud experience not required but preferred).
• A self-starter who is intensely creative and willing to experiment.
• Ability to manage multiple projects at the same time and be flexible.
• Ability to communicate professionally and effectively, with both internal and external audiences.

Physical Requirements

• Able to remain in a stationary position working on a computer
• Move about the office to access office machinery, meeting rooms, etc. on occasion
• Operate a computer and other office machinery such as printers and copy machines
• Transport items and equipment up to 10 lbs. on occasion

Travel Requirements

• Up to 25%

Percentage of travel time expected for the position where the travel occurs, such as locally or in specific countries or states, and whether the travel is overnight.

This job outline describes the typical accountabilities and requirements of the position and should not be construed as an all-encompassing description of every duty performed by or expected of the incumbent.

EEO Statement

API is an equal opportunity employer and diversity is a core value. We are dedicated to creating and sustaining an inclusive and equitable working environment for all. All aspects of employment will be based on merit, competence, performance, and business needs. Our success in maintaining a reputation for professional excellence depends on selecting the best qualified candidates. Achieving this objective means that no employee or applicant for employment will be discriminated against because of race, color, religion, age, gender expression or identity, sexual orientation, pregnancy (including childbirth, related medical conditions, breastfeeding, and reproductive health decisions), genetic information, national origin, disability, marital status, personal appearance, family responsibilities, political affiliation, matriculation, credit information, the status as a victim or family member of a victim of domestic violence, stalking or sexual offense, or any prohibited basis under federal, state or local law.

API is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources Department via email at HumanResources@api.org.