Senior Marketing Manager

Who are we?
At Calumet we deliver innovative specialty products trusted by companies across the globe. We are the foundation to everyday essential products that help millions of people live and thrive. We are headquartered in Indianapolis and have numerous production locations in the US. We are customer focused and utilize our values of collaboration and entrepreneurship to grow the business. We offer a dynamic, high-performance environment where team members can have real input and impact on our business. If you're ready to roll up your sleeves, treat the business as if it is your own and add value accordingly, come see why we're Calumet Proud!

PURPOSE:

The Senior Marketing Manager plays a pivotal role in leading the growth strategy for Calumet's premium brands-Royal Purple, TruFuel, and Bel-Ray. This role blends strategic brand leadership with performance-driven channel marketing execution to support revenue, EBITDA, and brand equity goals across retail and commercial segments in the U.S. and select international markets.

The Senior Marketing Manager will play a key role in delivering the product portfolio objectives and will be responsible for developing and executing programs that support marketing strategies to ensure delivery of annual Revenue & EBITDA targets. This role requires partnership across functional teams, including but not limited to sales, product management, R&D, operations, finance, and legal. This role will report to the Sr. Director of Global Marketing. The role requires a strong understanding of brand development, customer insights, on-site activation, and data-driven performance optimization.

KEY OBJECTIVES AND RESPONSIBILITIES:

Strategic Leadership

• Lead the development and execution of brand and channel marketing strategies aligned to Calumet's long-range financial targets and business priorities.
• Partner with leaders and team members to ensure brand and go-to-market plans are integrated, actionable, and measurable.
• Share accountability for top-line revenue and margin performance across assigned brands.

Brand Strategy & Management

• Own end-to-end brand stewardship, including positioning, messaging architecture, identity systems, and voice across all consumer and customer touchpoints.
• Lead the creation of annual brand plans and support development of a 3-5 year innovation pipeline based on consumer and market insights.
• Manage agency relationships and guide creative development for fully integrated campaigns, including digital, social, print, and video.
• Serve as brand representative in public-facing opportunities, including media engagements and select PR activities.

Campaign Implementation & Asset Development

• Develop and manage event and trade show strategies-including booth design, messaging, pre/post-show campaigns, and cross-functional coordination-to maximize brand visibility, lead generation, and ROI.
• Lead development of marketing materials such as sell sheets, displays, brochures, presentations, and social media content tailored to each sales channel.
• Coordinate internal teams and external agencies to deliver flawless campaign executions
• Oversee creative asset development in support of product launches and line extensions.

Insights, Analytics & Performance Reporting

• Define KPIs for all major initiatives, track campaign and program performance, and recommend optimizations based on outcomes and ROI.
• Own the channel insights and marketing reporting function to drive better decision-making across the marketing and sales organizations.

Budget & Project Management

• Manage brand and channel marketing budgets, ensuring strategic investment across high-impact programs while maintaining fiscal discipline.
• Track project timelines and milestones across multiple campaigns to ensure on-time delivery and cross-functional alignment.
• Lead coordination across internal and agency partners to maintain accountability, streamline execution, and maximize program outcomes.

Internal Collaboration & Cultural Contribution

• Partner with internal stakeholders to communicate brand and product strategies clearly across teams and ensure alignment throughout the organization.
• Champion a collaborative, high-performance marketing culture through strong leadership, creative problem-solving, and inclusive team-building.
• Support company-wide initiatives that elevate Calumet's culture and position in the marketplace.

Consumer Channel Marketing & Cross-Functional Execution

• Collaborate with cross-functional channel teams to develop and activate customer-specific programs that drive sell-in, sell-through, and customer loyalty.
• Analyze POS, inventory trends, market share data, and customer behavior to generate actionable insights that inform brand and channel strategy.
• Support execution of account-specific line reviews, co-op and merchandising programs, promotional calendars, and marketing support for distributor and retail partners.
• Manage the Cal-Connect sales enablement platform to ensure internal and external stakeholders have access to updated collateral, tools, and campaign materials.
• Ensure program execution aligns with customer needs, seasonal strategies, and the broader marketing calendar.
• Other duties as assigned

REQUIRED EDUCATION/EXPERIENCES:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

• Strong track record of effective partnering and collaboration with cross functional team members.
• 7+ years of progressive experience in brand management and/or channel marketing, ideally within CPG, automotive, lubricants, or adjacent sectors.
• Ability to effectively brief, lead and maintain accountability with agency partners.
• Strong strategic planning and project management skills; highly organized.
• Ability to oversee and track multiple projects with due dates and varying requirements and priorities.
• Demonstrated commitment to delivering results plus the ability to accept high levels of delegated responsibility.
• Excellent written, verbal, and interpersonal communication skills.

PREFERRED EDUCATION/EXPERIENCES:

• MBA
• 10+ years of experience in marketing management and strategic planning with P&L management support.
• Lubricants and chemicals industry experience preferred

COMPETENCIES:

• Strategic Thinking: Ability to develop and execute long-term plans that align with both brand goals and financial performance.
• Campaign Execution: Proven experience leading multi-channel programs and launching new products into complex retail environments.
• Cross-Functional Leadership: Strong collaborator who drives consensus and alignment across Marketing, Sales, Product, and external stakeholders.
• Analytical Skills: Comfortable interpreting POS data, customer insights, and competitive intelligence to shape business decisions.
• Project & Budget Management: Highly organized with strong planning skills and a track record of managing marketing calendars and spend.
• Communication: Excellent verbal and written communicator with experience presenting to executives and external partners.
• Agency Management: Skilled at briefing, managing, and holding agencies accountable for delivering exceptional creative and media work.

Salary and benefits commensurate with experience. We are an equal opportunity employer including disability and veteran. All offers of employment are conditioned upon successfully passing a drug test.