Content/Strategist/UX Writer

Genesis10 is currently looking for a Content/Strategist/UX Writer for a 5 month contract role for our client in Minneapolis, MN. This role is 100% Remote.

Summary:

This role requires the candidate to have a talent for clear, concise UX writing, ranging from long form to micro copy as well as a sound vision for website content strategy, requiring thoughtful consideration of how, when and where content is displayed and crosslinked across the site. It requires UX and digital marketing expertise and an ability to assure content design is aligned to focus on achieving enterprise-wide e-commerce and member engagement goals.

The Senior Digital Content Strategist/UX writer is responsible for developing an overall approach to content design - managing content strategy, writing and editing content across Health Care Company.com to drive shopping behaviors and member engagement. This role is critical to ensure content strategy and UX writing best practices are applied to guide audiences across the site to shop for insurance plan options, manage member needs, find educational content and more. The content design strategist/UX writer role will assure all audiences can complete tasks within Health Care Company.com and across the Health Care Company shopping ecosystem.

This role requires a deep talent for clear, concise UX writing, ranging from long form to micro copy. It requires UX and digital marketing expertise and a strong ability to create partnerships across the organization to assure content design is strategic and aligned to focus on enterprise-wide e-commerce and engagement goals.

Responsibilities:

* UX writing to support sitewide testing and personalization efforts in partnership with UX design team

* Content writing/design for UX focusing on content flow, content writing and editing, both long form and micro copy

* Writing to achieve SEO goals, including writing content gap content and optimizing existing content to improve organic traffic

* Writing to support business initiatives and objectives, working with business leads to understand priorities and creating content to help achieve business and engagement goals

* Flexibility to shift from one type of writing to the other seamlessly

* Applying content writing skills to assure content aligns with Health Care Company brand tone, voice and style

Testing and optimization collaboration:

• Offers UX writing recommendations and input to support testing and optimization strategies across the siteo
• Actively identifies new opportunities to test content with the optimization team
• Uses data analytics to make UX writing recommendations and enhancements and suggest test ideas

SEO collaboration:

• Writes new or edits existing content to target identified SEO priorities including key content optimization areas and content gaps
• Works closely with SEO leads to identify additional content needs and offers solutions to achieve SEO goals

Brand team collaboration:

• Collaborates on content writing and editing for enterprise health and wellness, educational and content hub (blog) content
• Assists with routing content through review process for clinical and legal approvals as needed

Enterprise-wide collaboration:

• Offers expert digital content design and strategy counsel to key stakeholders
• Works with internal teams and across lines of business to define and develop content design approaches and write and edit content to achieve campaign or marketing goals
• Provides writing consultation on projects and marketing campaigns, including content inventories/audits, concepts, wireframes, content decks, style guides and content creation

Qualifications:

• Bachelor's degree in marketing, communications or related field + 3 years of related Digital Marketing Experience
• OR a
• High School Diploma/GED with 5+ years in Digital Marketing experience
• 3+ years of UX writing experience within a matrixed organization, ideally with an e-commerce background
• 3+ years of experience managing and prioritizing multiple deliverables and supporting multiple team goals, including testing and personalization experience
• Proven track record of leveraging digital tools to meet customer and partner needs
• Excellent communication and analytical skills, with the ability to clearly communicate insights and recommendations to various business stakeholders

Preferred Qualifications:

• 1 to 3 years of experience in healthcare insurance industry
• Familiarity with authoring process in Adobe Experience Manager

Compensation:

Hourly W2 pay rate $55.00 to $60.00/hr

We have access to additional contract, contract-to-hire, and direct hire positions with various rate ranges.

If you have the qualifications described and are interested in this exciting opportunity, apply today!

Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year-in contract, contract-for-hire, and permanent placement roles.

With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals.

Benefits of Working with Genesis10:

• Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years.
• The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for
• years.
• Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
• Medical, Dental, Vision
• Health Savings Account
• Voluntary Hospital Indemnity (Critical Illness & Accident)
• Voluntary Term Life Insurance
• 401K
• Sick Pay (for applicable states/municipalities)
• Commuter Benefits (Dallas, NYC, SF, and Illinois)
• Remote opportunities available

For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website.

Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.