Social Media Associate

Primary Purpose

The Social Media Associate will support the execution and growth of our social media strategy across all platforms, with a particular focus on local social engagement at our centers. The ideal candidate will have a passion for social media, an understanding of emerging trends, and a keen ability to engage audiences while maintaining our brand voice and values. This role requires a detail-oriented professional who can implement social media initiatives effectively and analyze performance to optimize engagement.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally

Essential Functions/Responsibilities

• Assist in the creation and execution of engaging, on-brand social media content.
• Support regional teams in developing effective strategies and processes to enhance social presence at the center level.
• Monitor trends, emerging platforms, and algorithm updates to ensure strategies remain current.
• Maintain social media calendars and schedule posts across platforms.
• Track, measure, and analyze the performance of organic social media campaigns using key metrics.
• Provide recommendations to improve engagement and follower growth.
• Collaborate with marketing and creative teams to align content with brand messaging.

Minimum Qualifications:

• Bachelor's Degree in Marketing or a related field required
• 0-3 years of experience in social media or digital marketing

Preferred Qualifications:

• Familiarity with social media algorithms, trends, tools, and best practices.
• Basic analytical skills and experience with social media analytics platforms (e.g., Sprinklr, Google Analytics).
• A creative mindset with strong attention to detail.
• Strong communication and interpersonal skills, with the ability to work within a team environment.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.