Vice President, Creative and Content

Position Summary

The Vice President, Creative and Content will serve as the creative leader for all brand expressions - across digital, physical, experiential, and advertising channels. This executive role reports directly to the Chief Marketing Officer and is responsible for crafting a bold, unified creative strategy, managing internal and external creative teams, and delivering breakthrough work that builds brand equity and drives customer engagement.

Key Responsibilities

• Creative Leadership & Vision




• Define and champion the creative direction of the brand across channels and touchpoints-campaigns, digital platforms, merchandise, club locations and experiences.
• Spearhead a forward-thinking creative strategy that aligns with Onelife's vision and goals.
• Translate business and marketing objectives into compelling creative strategies that drive results.




• Team Management & Collaboration




• Lead and grow a high-performing internal creative team.
• Build and manage our roster of external creative agencies, freelancers, and production partners.
• Foster a culture of creativity, innovation, and excellence.
• Partner with cross-functional leaders in marketing, sales, operations, and real estate to align brand strategy with business goals.




• CreativeExecution




• Inspire, lead, and deliver compelling marketing campaigns and branded content across channels including digital, traditional and in-club platforms.
• Oversee end-to-end creative development-from ideation to final execution-ensuring consistency in brand storytelling and standards.
• Ensure consistency and alignment in brand messaging and visual identity.




• Brand Stewardship




• Maintain and evolve brand guidelines to ensure consistency and impact.




• Growth & Innovation




• Identify and implement new creative tools, workflows, and technologies to increase efficiency and output.
• Bring fresh thinking to campaigns, activations, and branded content that attract new customers and retain current members.

Qualifications

• 10+ years of experience in creative leadership roles, with at least 3 years in a VP or Director-level position.
• Proven track record of building consumer brands.Experiencein fitness, wellness, hospitality, retail, or lifestyle category is a plus.
• Bachelor's degree in art, design, marketing, communications, or related field.
• Expertise in brand strategy, campaign development, and visual storytelling.
• Strong portfolio of work demonstrating exceptional creative development and execution with success across channels.
• Experience leading creative organizations with demonstrated success hiring, coaching, and bringing out the best in others.
• Excellent leadership, communication, and presentation skills.
• Strong project management, and the ability to balance multiple projects and deadlines.
• Proven collaborator who is energized by partnering with others.

Why Join Us?

• Be part of a high-growth company where relationships and people matter.
• Influence and shape a leading brand during a major expansion phase.
• Collaborate with passionate,high-performing, mission-driven teammates.
• Bring your passion for fitness and wellness to work and build a business that helps people.
• Competitive compensation, equity potential, and a generous benefits package.