New

Director, Research & Insights

Mindshare
dental insurance, paid time off
United States, California, San Francisco
Jun 30, 2025
Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity. Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust. LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise. Role Summary & Impact The Director, Research & Insights role is responsible for bringing together and analyzing data from multiple sources to help Google make better strategic media and communications choices rooted in human insights. The Research & Insights team sits within the Strategy discipline, providing critical data-driven insights that informs strategic direction. All our people, processes and technology are united through our focus on understanding the consumer and their behavior to derive strategic insights that better connect Google to their audiences and make our strategies more effective. Proactively design and build bespoke insights solutions/tools fueled by disparate data sources Manage the creation and delivery of high-priority client deliverables, including comprehensive global competitive spend reports, ensuring accuracy and timeliness Transform complex 1st, 2nd, and 3rd party data into clear, compelling narratives and visualizations that inform strategic recommendations across competitive, cultural, consumer, and media landscapes. Identify and define new audience segments for clients, developing a deep understanding of their motivations, behaviors, and preferred communication channels to inform marketing strategies Craft and present data-driven narratives to internal and external stakeholders, effectively communicating complex insights and recommendations to influence decision-making. Drive thought leadership initiatives by creating and sharing insightful content on competitive dynamics, cultural trends, consumer insights, and media strategies, providing valuable resources and actionable guidance for clients Cultivate strong relationships with clients, serving as a trusted advisor by proactively understanding their business objectives, challenges, and information needs, and providing tailored insights and recommendations Serve as a subject matter expert and internal consultant to planning and strategy teams, educating them on the effective use of available data resources and analytical tools to inform strategic decision-making Support New Business pitches and other projects, as needed, by providing insight analysis and guidance Qualifications Minimum 6 years of industry experience in research, analytics, or media, demonstrating a progressive increase in responsibility. Previous experience at an agency, consultancy, research supplier, publisher, or brand preferred. Technical Skills: Programming: Proficient in Python and/or R programming for data analysis and statistical modeling. Data Manipulation: Expertise in data manipulation techniques, including joins, sorting, filtering, merging, aggregation/summarization, window functions, regex, string manipulation, and date/time conversions. Data Management: Proven ability to create and maintain data dictionaries, ensuring data integrity and consistency. Spreadsheet Software: Advanced proficiency in Microsoft Excel, including complex functions, data analysis tools (e.g., Solver, Data Analysis Toolpak), and pivot tables. Data Quality: Experience with data quality assurance and validation techniques, including error handling and data cleansing. Syndicated Data: Working knowledge of syndicated consumer and media sources (MRI, Nielsen, Pathmatics, Vivvix, Comscore, YouGov, GWI, etc.). API Integration: Familiarity with API integration and management for data extraction and automation. Statistical Methods: Knowledge and application of foundational statistical methods (e.g., regression analysis, hypothesis testing, ANOVA) to effectively analyze data, identify trends, and drive data-driven decision-making. Analytical & Problem-Solving Skills: Analytical and Problem-Solving Skills: Strong analytical and critical thinking skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. Demonstrates creativity in problem-solving, with the ability to distill the real question being asked, develop innovative solutions, and a strong curiosity for uncovering the 'whys' behind questions. Communication & Interpersonal Skills: Storytelling: A natural storyteller with highly articulate and persuasive writing and speaking skills. Communication: Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely to both technical and non-technical audiences. Teamwork: A strong team player who can step in and help drive strategy against a landscape that is in constant change. Personal Attributes: Initiative: A self-starter who demonstrates initiative and proactively seeks out opportunities for improvement. Project Management: Ability to manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment. Adaptability: Thrives in a fast-paced environment and adapts quickly to changing priorities. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at[emailprotected]or call (212) 297-8507 and let us know the nature of your request and your contact information. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.