Pet Business Analytics Associate Manager

Looking for a role that inspires passion, creativity, and curiosity, where you can be part of a team that is shaping the future of pet food and treats? We are seeking a Pet Business Analytics Associate Manager supporting the Pet segment. This role will identify opportunities and risks within the Pet food category by connecting consumer behavioral data with marketplace realities. This role provides a unique opportunity to partner with cross-functional teams to drive marketing strategies by leveraging consumer behavioral data. This role is perfect for someone who has strong analytical experience with a variety of data sources, works with agility and enjoys navigating ambiguity and creative problem solving. Relentless curiosity and a passion for pets, are also a must! You will work in partnership with the manager and other stakeholders to craft strategies and drive data-based recommendations to action.

We are looking for a results-oriented individual with proven success in translating data and analytics into insight and opportunity. Data prowess, intellectual curiosity, creative problem solving, and strong communication skills are a must.

KEY ACCOUNTABILITIES

• Be the objective source of truth for in-market performance and consumer behavior dynamics - connecting and integrating knowledge from a variety of syndicated and custom sources to guide the business.
• Lead business unit business analysis partnership and guidance with key cross functional partners in Brand, Finance, Sales, Category Management, Pet Parent Insights and others.
• Identify Category & Consumer Growth opportunities for Pet Segment to win in a highly competitive environment via leading strategic projects, Advanced Panel Deep Dives and Mining Marketplace Trends.
• Proactively provide strategic guidance on growth opportunities during critical apertures: Plans, Sales Release, Innovation Reviews, Category Growth stories
• Consult and educate stakeholders on relevant growth metrics and data sources, including appropriate use case, application, and interpretation. Consult with Corporate Capabilities teams on New Data & Analytic Capabilities
• Be at the forefront of applying Data & Analytics capabilities
• Work with Eco-system of Partners: NielsenIQ, Circana, Numerator, Pet Parent Insight Team, Central Insights Org, to bring holistic insights.
• Provide guidance on Nielsen Database product view integrity for Pet category
  
  

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics or Economics.
• 4+ years of experience in Analytics, preferably with NielsenIQ/Circana data in Sales, Marketing or Insights
• Proficient in leveraging NielsenIQ/Circana data and other sources like Numerator and Profitero to extract, manipulate, and analyze data beyond standard dashboards, driving impactful business decisions
• Excellent communication and influencing skills across all levels with strong ability to synthesize data to build and tell a clear and compelling story with credibility
• Must have agility, stamina, curiosity and positive attitude to thrive in sometimes ambiguous, fast-based, high-impact business context and role and desire to grow and learn
• Experience working with cross functional teams and building effective relationships

PREFERRED QUALIFICATIONS

• MBA or Master's Degree in related field
• Experience consulting with Brand Marketing and addressing business questions with analytics toolkit
• Deep knowledge and application of a variety of panel data sources like Nielsen Panel, Numerator, Scintilla, or similar
• Remote eligible, Minneapolis location preferred

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Salary Range

The salary range for this position is $93700.00 - $156300.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.