Director, Marketing Operations

Overview

LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There's nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.

We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:
Strategic Planning & Support- 70%
* Collaborate with marketing leadership to develop and implement marketing strategies that align with
business objectives.
* Identify and implement process improvements to optimize campaign execution, streamline workflows, and
reduce operational inefficiencies.
* Oversee the marketing tech stack, including the selection, implementation, and maintenance of marketing
automation, CRM, and other marketing systems.
* Stay informed on marketing technology trends and make recommendations on tools to enhance marketing
performance and efficiency.
* Define and track key performance metrics to measure marketing effectiveness, ROI, and overall
operational efficiency.
* Lead the development and optimization of dashboards and reporting systems to provide actionable insights
for marketing and executive leadership.
* Champion a data-driven, continuous improvement mindset across the marketing organization.
* Track and report on the entire marketing funnel
* Marketing ops professionals play a critical role in tracking, attributing, and analyzing marketing
performance. They establish key performance indicators (KPIs), monitor campaign results, and provide
insights to help the marketing team make data-driven decisions.

* Manage the distribution of jobs across our current network of job board partnerships and identify new
opportunities for partnerships.
* Ensure efficient lead managements processes and automation and continue iteration to reduce time to
distribute leads into Salesforce.
* Optimize comprehensive email and SMS marketing campaigns by implementing personalization,
segmentation, and automation strategies, while continuously refining performance based on key
engagement metrics like open rates and click-through rates.
* Ensure marketing operations comply with legal and data privacy regulations.
* Develop and manage end-to-end marketing funnels, ensuring clear funnel definitions and stages for lead
acquisition, nurturing, conversion, and retention, while analyzing and optimizing performance metrics at
each stage to maximize efficiency and ROI.
Team Management - 30%
* Serve as a subject matter expert and mentor to direct reports, junior associates, and partners
* Conduct one-to-one coaching with direct reports, provides feedback, and ensures performance
accountability
* Oversee team output of direct email marketing campaigns, ensuring that campaigns comply with
regulations and adhere to LT.com brand guidelines
* Lead team meetings
SECONDARY FUNCTIONS (IF APPLICABLE)
* May work on special projects or other duties as assigned
* Interacts with customers, clients, partners, or providers outside of the company as needed
SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY
* Supervises a team of 3 direct reports
* Budgetary responsibility of less than $100,000 or indirect responsibility

QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS
* Requires 6-9 years of experience in a related field; Bachelor's degree preferred
KNOWLEDGE, SKILLS, AND ABILITIES
* Ability to adhere to and exhibit the Company Values at all times
* Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
* Working knowledge of Salesforce or relative CRM systems
* Working knowledge of document management systems
* Ability to effectively manage multiple competing priorities in a fast-paced environment
* Excellent communication skills - both oral and written
* Ability to build strong business relationships at all levels
* Strong interpersonal skills
* Strong attention to detail
* Strong organizational and time management skills
* Ability to work independently and collaboratively
* Solid critical thinking and creative problem-solving skills
* Ability to consistently meet goals, commitments, and deadlines
* Ability to work with sensitive information and maintain confidentiality
KEY COMPETENCIES REQUIRED
1. Business Insight
2. Tech Savvy
3. Manages Complexity
4. Decision Quality
5. Cultivates Innovation
6. Strategic Mindset
7. Action Oriented

8. Collaborates
9. Communicates Effectively
10. Situational Adaptability
PHYSICAL, MENTAL, WORKING CONDITIONS, AND TRAVEL REQUIREMENTS
* Typical office environment - sedentary with typing, writing, and reading requirements
o May be able to sit or stand
* Speaking, reading, writing, ability to use a telephone and computer
* Ability to exert up to 10 lbs. of force occasionally
* Ability to interpret various instructions
* Ability to deal with a variety of variables under only limited standardization
* Primarily works on-site
* Requires overnight/out-of-hours travel once per year or less

What is in it for you

Company-paid benets (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
Healthcare benet options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
Paid maternity and paternity leave.
Company sponsored 401k plan with company matching.
PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
Tuition reimbursement for continuing education.
An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.

DISCLOSURES

SMOKING:

Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.

DRUG TESTING:

As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.

EEO Statement Requirements:

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.