Director of Marketing & Communications

Director of Marketing & Communications - Drive Decarbonization for Non-profits & Public Entities

Strategize. Engage. Grow Impact.

Are you a marketing leader with a passion for purpose and a track record of building strategic plans that drive engagement and results? Are you creative, strategic communicator who loves turning complex ideas into compelling stories that drive impact? Do you thrive on understanding customer journeys, crafting targeted messaging, and translating data into actionable insight? Are you excited to help mission-driven organizations navigate the evolving energy and decarbonization landscape?

Power Options is seeking a Director of Marketing & Communications to lead and grow our marketing function in service of our Members--nonprofits, municipalities, and other public entities. In this role, you'll shape and execute data-informed marketing strategies that attract, engage, and retain Members throughout their lifecycle. You'll be responsible for elevating our brand, driving demand for our energy solutions, and telling the story of how we help organizations reduce the cost, carbon, and complexity of their energy.

You'll join a dynamic, mission-driven team and play a key role in our organization in a transformational moment-guided by a new strategic plan and an evolving brand, we are redefining how we engage with our Members and position our value in a rapidly changing energy environment. This is your opportunity to collaboratively build and shape a high-impact marketing and communications function that informs, inspires, and activates.

Key Responsibilities

As Director of Marketing & Communications, you'll help craft the voice of the organization-leading strategy, storytelling, and execution across all channels. You'll shape how we engage our Members and partners, educate our audiences, and bring clarity to complex energy and climate solutions. You will:

Co-create and implement our full-stack marketing strategy-from brand and product messaging to digital campaigns and high-quality lead generation. Support brand stewardship-ensuring our messaging is consistent, compelling, and forward-looking.

Design our approach to member education-collaborating cross-functionally to build experiences that help our Members navigate the complexities of energy markets and decarbonization with confidence and ease.

Foster communications innovation-exploring AI, automation, and new digital engagement formats that support internal efficiency and member learning with our Director of Technology Enablement.

Oversee events and member engagement-ensuring all touchpoints-from conferences to speaking gigs-reflect our strategic intent and excellence.

Shape creative production-from print to digital, work collaboratively with our team to bring our story to life.

Guide internal communications and executive presentations-equipping our team and leadership to communicate with clarity and confidence.

Leverage data to drive decisions-managing systems like MCAE and continuously optimizing for performance and ROI.

Build inclusive messaging and storytelling practices-reflecting our commitment to equity, access, and belonging.

While no candidate will embody all qualifications, the idea candidate will possess the following:

• Strategic, creative thinker with the ability to set goals and create a plan for achievement.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Demonstrated expertise in lifecycle management, market segmentation and analysis, product marketing.
• Strong creative, strategic, analytical, organizational and personal marketing and communications skills.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Experience overseeing the design and production of print materials and publications.
• Experience managing contractors and vendors and their budgets.
• Understanding of social media channels and best practices.
• Experience with relational databases or sales tracking systems, with Salesforce and MCAE preferred.
• Demonstrated strong oral and written communications skills.
• Track record to working collaboratively with partners and colleagues across multiple functions.
• Detail oriented with a track record of meeting deadlines.
• Able to work effectively and creatively in a fast paced environment 4-6 years experience in marketing, communications or public relations with demonstrated success, preferably in the energy sector with not-for-profit or association experience.
• Bachelors degree in journalism, marketing, public relations or related field preferred but not required.
• Ability to work collaboratively in a remote environment using tools like Office365, Teams, and Zoom Flexibility to work a varied schedule, with occasional travel within New England

Power Options operates in a hybrid office environment, requiring at least one in-office day per week.

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