Digital Content Specialist I

Summary:

The Digital Content Specialist is responsible for enhancing the communications and representation of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas, (CCVI) both internally and externally through the development, coordination and implementation of up-to-date communication strategies, including creating and executing marketing campaigns, managing online content and social media platforms, and analyzing performance data to improve the Congregation's visibility and engagement. The position will enhance internal communications of the Congregation throughout its international Sister Communities and ministries. In addition, the Digital Content Specialist will strengthen external communications through modern communications instruments to promote a positive image of Women Religious to a wide variety of audiences, especially in the countries where the Sisters and their co-ministers serve.

The Digital Content Specialist, in service to the overall mission of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas (CCVI), is guided by the Core Values both within the Communications department and in collaborating with other departments at Villa de Matel.

We are looking for a bilingual professional in both Spanish and English. Please note that this role may occasionally require evening and weekend availability.

Responsibilities:

Content Creation and Management:

• Collaborates with Director and other Communication Team members to develop and manage engaging content for various digital platforms, including websites, social media, email marketing, and other communications means in keeping with Catholic Doctrine and the voice and tone of the Congregation.
• Ensures brand consistency across all channels
• Develops compelling visual narratives through photography and video to engage both internal and external audiences
• Covers and documents through written reports, articles and photos the activities and milestones of the Congregation, its ministries and Sisters

• Develops content calendars and campaign timelines

Digital Marketing Strategy:

• Develops and implements digital marketing strategies aligned with CCVI Ministry goals.
• Conducts research to identify trends and opportunities to share the CCVI charism and social priorities.
• Maintains currency with evolving platforms and best practices

Social Media & Website Management:

• Manages social media accounts, creates engaging content, and interacts with followers.
• Monitors social media trends and adapts strategies accordingly.
• Coordinate the design, development, and implementation of the CCVI website, keeping them current and appropriately attractive.

Related to the Work Environment:

1.Collaborate with Sisters and other Associates to ensure that the expectations of the Leadership and Ministry Teams are met.

2. Communicate in a manner that is inclusive and respectful of each Sister and Associate.

3. Support the Sisters and Villa de Matel Campus Associates by participating as a team player.

4. Treat Sisters and Villa de Matel Campus Associates with respect in the fulfillment of duties.

5. Responsible for the procuring of necessary written permissions with backup documentation on file on photos, videos etc. which may be used in the Congregation's publications, website and other media communications.

6. Knowledgeable of and compliant with the organizations policies and procedures.

Related to Associate Development:

7. Attend and participate in departmental meetings.

8. Attend and participate in assigned education events.

9. Provide feedback through Associate Satisfaction surveys and other focus groups/surveys to improve and maintain a great place to work.

Education/Skills:

• Bachelor's degree in journalism/communications or related field preferred, Associate's degree required.
• Bilingual (reading, writing, speaking) Spanish/English strongly preferred.
• Platform expertise (Instagram, Facebook, LinkedIn, WhatsApp, TikTok, YouTube, etc.)
• Strong copywriting (crafting engaging captions, calls-to-action, and brand-aligned messaging)
• Visual storytelling (basic graphic design or photo/video editing using Canva, Adobe Creative Suite, etc.)
• Content Creation (captions, visuals, reels, short-form video)
• Community Management (engaging with followers, responding to comments/messages)
• Scheduling & Publishing (using tools like Hootsuite, Buffer, Later, Sprout Social)
• Ability to work effectively and amicably with multiple constituencies
• Ability to manage multiple tasks and meet deadlines
• Understanding or willingness to develop an understanding of the mission, vision and culture of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, TX.
• Special skills in attention to details
• Ability to protect the confidentiality of all information

Experience:

• A minimum of 3 years of job-related experience is required.
• Proficiency in writing, e.g., articles, letters and editing written materials
• Demonstrated expertise in photographic design, delivery and management
• Experience videotaping, including camera work and editing
• Knowledgeable and effective in utilizing several current social media

Availability:

• Occasional evenings and weekends
• Limited international travel

Work Type:

Full Time

Villa de Matel:

Please note that this position is with the Congregation of the Sisters of Charity of the Incarnate Word at Villa de Matel Center located in Houston, Texas. The Villa de Matel Center is the home for the Sisters of Charity of the Incarnate Word. It is also used as a central gathering place for the Sisters and their ministries, a retirement center for the Sisters and a retreat center for the public. You can learn more about the Sisters and all of their ministries at their website, www.sistersofcharity.org.