Digital Content Strategist

Make an Impact!

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?

We are seeking a skilled Digital Content Strategist to join our Web Center of Excellence (COE) team. As Digital Content Strategist, you will play a pivotal role in developing and implementing a unified web content strategy. You will work collaboratively with stakeholders, subject matter experts (SMEs), and content creators across the organization to ensure that our website content aligns with business objectives and meets the needs of our customers.

This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

• Design and implement a cohesive content strategy that aligns with organizational goals and enhances user engagement across digital platforms.
• Conduct content organizational analysis to identify gaps and opportunities for improvement.
• Implement best practices for content life-cycle management and reuse to optimize content and maximize impact.
• Partner with cross-functional teams on new content development and provide strategic input on site hierarchy and content optimization.
• Oversee the taxonomy and optimize the use of metadata within our CMS to improve content discoverability and management.
• Develop workflows to streamline content creation and web publishing processes, including translation and localization to ensure cultural relevance and accuracy for global audiences.
• Perform regular content audits to assess quality, relevance, and SEO performance, providing actionable recommendations for improvement

We are looking for someone with:

• Bachelor's degree in a related field or equivalent experience, with a proven track record managing enterprise website content or large-scale content migrations.
• Collaborate cross-functionally to develop content governance policies ensuring quality, accessibility, compliance, and maintain a central governance hub with outlined standards.
• Provide guidance on web content localization, global governance, and create RACI models for each content type.
• Set and evaluate KPIs to measure content success and effectiveness.
• Experienced in content life-cycle management, modular content reuse strategies, and audience segmentation based on customer needs analysis.
• Experience in web CMS platforms like Adobe Experience Manager, with basic HTML/CSS knowledge and website administration experience.
• Skilled in SEO tools (e.g., Google Search Console, SEMrush, Moz), analytics platforms (Adobe Analytics, Google Analytics), and Microsoft Office Suite (Excel, PowerPoint, Word, Teams).
• Strong analytical, problem-solving, negotiation, and relationship-building abilities, with high integrity, autonomy, and self-motivation; experienced using task management tools like Asana and Jira.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $62K-$85K annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

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