Director of Advertising and Marketing
 IC-JW CLASSIFIED | |
 United States, Kansas, Lawrence | |
 Jul 26, 2025 | |
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Now is your chance to work in a vibrant community full of residents who value news and information. The Lawrence (Kan.) Journal-World is seeking a talented leader to serve as its next Director of Advertising and Marketing. The Journal-World is the leading media organization in Douglas County. While our roots are in traditional newspaper publishing, we've become a diversified media company. In addition to our six-day per week newspaper, our business activities include:
The Director of Advertising and Marketing will lead a team of both inside and outside sales executives, in addition to conducting direct sales with some of our largest advertising clients. First and foremost, the director will create a culture of customer service that is focused on helping businesses increase their prosperity. We understand that our advertising is a tool to help our clients grow and prosper. The director also will oversee marketing efforts to attract new digital subscribers to LJ World.com and K Usports.com, both of which have well-designed subscription programs that have produced growth every year since their inception. In addition to talented colleagues, the director will have the benefit of an engaged community that places a high value on local media. Our readers and users are well-educated, civic-minded residents who care about their community, and who generally have significant levels of disposable income to support it. Community members place a high value on news, and are willing to pay for it. LJ World.com has significantly grown its digital subscription program, while maintaining a significant base of print newspaper subscribers who are some of the most loyal customers of the area business community. Additionally, the next director will have a unique opportunity to create revenue from an online sports website that has a deep connection with University of Kansas alumni throughout the U.S.. For more than two decades, K Usports.com has been the top website for coverage of KU athletics, reaching a strong audience from Wichita to Kansas City, but also driving significant traffic in KU alumni hotspots such as Chicago, Dallas, Denver, and many other metro markets. Lawrence is beautifully located between the growing Kansas City metro area and Topeka, the state's capital city. While just a 30-minute drive from either metro, Lawrence has maintained its own sense of community. It has a vibrant downtown district, a full range of arts and entertainment options, and an extensive network of trails and public open space for outdoor enthusiasts. The position will offer a competitive salary and full benefits package in a strong, family-owned company that operates successfully in media markets across the U.S.. Applicants should send a letter of interest and a resume to Editor & Publisher Chad Lawhorn at clawhorn@ljworld.com. Please include Director of Advertising and Marketing in the subject line. recblid 8h3h4sep3zzsxrjhzruwe4zmy86wbc | |