Media Director, Planning

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.

The Director will manage day-to-day operations of the client account(s) and media plan stewardship.

They will be responsible for participating in new/organic growth for the agency through strategic selling of services, new business and/or through client business growth. In this role you will collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership.

Portfolio & Growth

• Demonstrates understanding of Client's business/category and can apply to role of media.
• Build and strengthen junior to mid-level client relationships as a business partner and thought-leader to their organizations.
• Coordinate collaboration and business updates with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive (R & D), in addition to extended Mediabrands and Kinesso specialty teams.
• Support Group Director in maintenance of monthly MBIS investment and forecast tracking with Partner Investments and Client Finance.
• Participate in new/organic growth for the agency through strategic selling of services, new business and/or through client business growth.
• Partner with Local Investments, Kinesso and Partnership Investments to ensure partner consideration and, once approved, implementation of Mediabrands opportunities (Orion, MAGNA Deals, Performance products).
• Listen to and summarize notes/implications from client earnings reports and/or BOD meeting outcomes and share with agency team and leadership stakeholders.
• Collaborate with VP and Associate Director to develop and consistently provide industry updates, performance insights and opportunities to Clients.

Media Strategy

• Develop goals, audience, and channel strategies, set budgets by channel, oversee execution and measurement for 2+ midsize client business.
• Kick off all teams with approved brief and collaborate on timelines, priorities, and recommendations.
• Set recommended budget by channel, working directly with channel leads to assess minimum spend/performance requirements and costing.
• Partner with analytics team to determine measurement objectives and taxonomy.
• Partner with SVP to deliver on client expectations and media briefs, including provide feedback to partner and junior planners on presentations/recommendations/reporting and plan optimizations.
• Leads presentation of media plans to internal, partner teams, and/or client for approval and makes necessary adjustments.
• Fulfil use of IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) with client teams, to guarantee robust analysis of business/media role.
• Oversee team running all planning tools (i.e. Kismet, R/F, etc.), as well as partnering with Analytics to run any models, to determine the optimal media mix (across all channels) and plan delivery.
• Constant campaign leadership and monitoring is a must; as well as ongoing test/learn activity to establish client-specific benchmarks and best practices.
• Partner with Insights + Action and Audience Sciences to develop audiences, profiles, and strategies to implement and measure. When Insights + Action is not in scope, create audience profiles using Scout and implement within Kismet to inform channel mix.
• Identify and sell-in opportunities for Radical + Disruptive, incremental Insights + Action research/projects to elevate creative ideas, partner innovations and breakthrough consumer engagement ideas to drive client business growth.
• Identify great work and partner with Comms/Insights + Action/Radical + Disruptive/etc. to create case studies that win awards, win business and celebrate the work (internally and externally).
• Bring Mediahub values to life by challenging norms, creating "never been done befores", and pushing the limits of data-driven audience and performance insights.
• Build presentations with effective story-telling to create engagement and buy-in to the work.

People & Culture

• Participate in a diverse, inclusive, creative culture.
• Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)
• Facilitate regular 1:1s with direct reports to ensure information is appropriately understood and actioned (where appropriate), feedback can be elevated (if needed), and additional context/education/etc. can be provided.
• Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition.
• Actively participate in agency DEIB trainings and events, ERGs, ensure recruiting/interviewing/management is unbiased, inclusive.

• 7-10 years' experience required.
• Able to build strong client relationship to develop a trusting partnership and facilitate mutual understanding process/priorities/needs.
• Proven expertise in at least 2 channels, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
• Able to demonstrate leadership capabilities including time management, delegation, providing recognition, providing performance feedback, and shaping development plans.
• Willing and able to travel approximately 2-3 times/year for client and industry meetings, conferences, training, etc.

• Bachelor's degree preferred.
• Have participated in delivering effective work, won an award, pitched new business and/or driven organic growth.
• Proven ability to simultaneously work on multiple accounts.
• Proactive, willing to go the extra mile to produce positive results for your client and be a team leader.
• Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
• May provide proficiency in relevant category business environment and corresponding media imperatives [e.g. Retail Media, eCommerce, CPG, Financial Services].

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.