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Consumer Market Leader (North East MD Market)

Atlantic Union Bank
profit sharing
United States, Maryland, Millersville
Aug 06, 2025
Description

****ROLE CAN BE BASED IN ANY LOCATION IN THE MD MARKET*****

This position provides strategic leadership for multiple branches located within a designated market to ensure profitability, growth and sound operations. Market Leaders motivate, coach and are responsible for developing teammates to provide best in class customer experience while assisting new and existing customers through needs-based conversation and providing appropriate solutions to meet immediate, short term and long-term financial needs of our customers. This position is responsible for strategizing with branch managers to create a vision and focus to drive top tier performance within the designated market. The Market Leader works closely with other lines of business in order to develop specific market strategies in order to go to market as "One Team" to deepen customer relationships and grow market share.

Position Accountabilities



  • Design, development and implementation of key strategic initiatives to drive market performance
  • Conduct in-depth analysis of performance in order to identify market trends, issues, risks and opportunities
  • Promote the market's overall growth through the development and retention of customer relationships
  • Responsible for talent development and implementation of talent management objectives
  • Responsible for execution and coaching of branch managers on:
  • Improve teammate performance through coaching, training and mentoring
  • Conduct effective performance evaluation conversations
  • Utilization and implementation of proper corrective action plans
  • Coach, train and develop top talent leaders through formal and informal observations and coaching
  • Effective execution of the Sales and Service model by facilitating weekly sales calls, debriefs, pipeline management, sales coaching and overseeing markets outbound sales calling activities
  • Business Development through joint calls with the Branch Manager's and other lines of business partners
  • Sourcing and recruitment of top talent
  • Create collaborative relationships with other lines of business in order to enhance referral opportunities and develop a "One Team" approach
  • Promote and represent the bank by being involved in the community during and after business hours, including serving on boards
  • Ensure that market adheres to all applicable laws and regulations governing bank operations, including compliance with Atlantic Union Bankshares' BSA/AML Policy and Procedures
  • Partner with Regional Operations Manager's (ROM) to identify operational gaps, risks, and execute development/improvement plans
  • Develop and maintain deep knowledge of banking industry and strong financial acumen
  • Other duties as assigned


Organizational Relationship

This position reports to the Consumer Regional President

Position Qualifications

Education & Experience



  • Bachelor's Degree or equivalent work experience required
  • Seven plus years Consumer Banking management experience
  • Five plus years of leadership experience in a sales environment


Knowledge, Competencies & Skills



  • Decision Quality: Consistently drives workable decisions to ensure steady progress while also ensuring that multiple alternatives are considered for critical issues.
  • Customer Focus: Creates an environment in which team members feel a strong sense of ownership and accountability toward creating the best possible customer experience.
  • Ensure Accountability: Fosters an environment in which the team holds each other accountable for always delivering on workgroup goals as well as adhering to all policies and procedures.
  • Collaborate: Takes clear steps to simplify enhance and improve collaboration among coworkers and external partners.
  • Instill Trust: Builds a team with an exemplary reputation for reliability and meeting even difficult commitments; puts in extra work when needed.
  • Financial Acumen: Determines and leverages the most relevant financial and quantitative indicators to gain an in-depth understanding of organizational performance.
  • Action Oriented: Fosters an environment where everyone takes on a can-do attitude.
  • Plan and Align: Determines and secures the resources required for team priorities; ensures that these are used efficiently and effectively.
  • Build Effective Team: Conveys team members' roles and goals in a compelling way that builds excitement.
  • Manage Ambiguity: Steers others skillfully trough ambiguity and change maintaining strong productivity and motivation.


Additional Core Requirements



  • Excellent customer service skills
  • Excellent oral and written communication skills
  • Ability to exercise sound business judgment
  • Proficient computer skills
  • Ability to handle multiple tasks with attention to details
  • Flexible, able to adapt to change
  • Ability to travel based on business need
  • Evening and weekend hours required based on business need


Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits.

We are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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