New 
MarTech Operations Manager
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Aug 07, 2025 | |
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OverviewThe Americas Central Marketing Organization (CMO) takes the lead in B2B marketing across various solutions and industries for Microsoft in the United States, Canada, Latin America, and the Caribbean. With a comprehensive understanding of the business landscape, the Americas CMO focuses on two critical aspects: preparing customers for purchase through integrated marketing campaigns and equipping sellers with the intelligence needed for effective conversations and pipeline development. This role is an integral part of the Microsoft Americas Sales Enablement & Operations (SE&O) team. As the MarTech Operations Manager on the team, you will lead the strategic direction and day-to-day management of our primary marketing technology platform. In this role, you will collaborate across multiple groups to gather requirements and translate business needs into platform enhancements and best practices. You'll partner closely with corporate martech and engineering teams to align on tooling initiatives and implement new features or integrations that expand our marketing capabilities. Additionally, you will serve as the go-to expert for the tool - providing training and demos to empower end users. Each day, you will have the opportunity to innovate, drive efficiency, and influence how marketing technology enables our business. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities MarTech Platform Leadership: Own the vision, strategy, and roadmap for our core marketing technology tool, ensuring it evolves to meet the organization's needs. Oversee ongoing platform management including configuration, user administration, and performance tuning to support marketing programs at scale.Cross-Functional Collaboration: Work across marketing teams to understand requirements and pain points, translating them into tool enhancements or process improvements. Coordinate with corporate teams to align on tooling initiatives and ensure our platform strategy is in sync with broader company standards and integrations.Technical Development & Integration: Partner with engineering to prioritize and implement new features, integrations, and upgrades for the platform. Drive projects from ideation through delivery - including requirements, testing, and rollout - while managing milestones, dependencies, and risks. Ensure solutions are robust, scalable, and secure.Training & Enablement: Develop and deliver comprehensive training programs, demos, and documentation to onboard marketers and enhance their proficiency with the MarTech tool. Act as a trusted advisor and first point of contact for users, providing support and guidance so teams can fully leverage platform features in their campaigns.Process Optimization & Best Practices: Continuously evaluate how the marketing organization is using the tool and identify opportunities to improve workflows and processes. Establish best practice guidelines and governance for data quality, usage standards, and change management. Streamline processes (potentially using Agile methodologies) to drive efficiency and transparency in how marketing work gets done.AI Integration & Innovation: Identify and pursue opportunities to integrate artificial intelligence (AI) and machine learning into our MarTech ecosystem whenever they can add value. Leverage AI to automate marketing processes, enhance data-driven decision making, and improve campaign effectiveness at scale. Champion the adoption of AI-powered features and tools (e.g., predictive analytics, AI assistants like Copilot) to continuously modernize our marketing platforms and workflowsOther Embody our culture and values | |