Market Research Manager

Summary:

Under the general direction of the Director, Insights & Intelligence, CX & Market Research, and in partnership with cross-functional internal partners, this hands-on role works primarily on Voice of the Customer (VOC) primary customer and market research and related analysis. This role requires significant coordination with cross-functional stakeholders. The role also coordinates the work of preferred partner vendors to augment the team's capacity and identifies when an elevated level of expertise is warranted to support project objectives. The Market Research Manager works closely with a number of key roles, stakeholders, and functions across the organization, to include, but not limited to: business stakeholders (sales), financial analysts, customer operations, customer solutions, distribution operations, IT, and marketing. This role requires creative thinking and someone who is able to propose innovative approaches to data collection and analyses. The Market Research Manager should know statistical methods and be able to use internal data sets to complete research projects. In addition, the Market Research Manager will understand and effectively employ a number of ways to visualize data in a way that is highly effective and persuasive. The Market Research Manager may lead and manage Market Research Analysts as assigned, providing guidance, setting expectations, and ensuring high-quality deliverables that meet team and organizational standards.

Primary Duties and Responsibilities

• Manages research projects from start to finish, including scoping, proposal development, methodology & instrument design, data collection, analysis, and results report-out

• Manages and leads Market Research Analysts as assigned

• Provides leadership, guidance, and support to assigned analysts, ensuring clear understanding of roles, responsibilities, and objectives

• Oversees workload distribution, sets performance expectations, and monitors progress to ensure deliverables are on time and align with team standards and organizational goals

• Fosters professional development through coaching, feedback, and providing opportunities for skill enhancement

• Acts as a point of escalation for challenges faced by assigned analysts

• Reviews research proposals to understand objectives and consults on the design of research instruments (e.g., surveys, interview discussion guides) to ensure the data collected will facilitate the right analysis to generate findings that support the objectives

• Creates survey programming documentation, independently programs and tests surveys, including the development of call-to-action and thank-you messages, uploads respondent data, and deploys surveys

• Oversees and conducts qualitative research, including moderating customer interviews, analyzing qualitative data, and synthesizing quantitative and qualitative data

• Integrates data from outside sources into survey platform (e.g., Medallia, Qualtrics) and utilizes survey platform analytical tools to develop findings

• Builds dashboard specs and dashboards, provides training for stakeholders on optimal use, and continuously finds ways to improve data visualizations and incorporate new features within dashboards

• Calculates required respondent sample to achieve desired confidence level

• Checks and ensures data validity

• Identifies when advanced analytical techniques are appropriate

• Conducts analysis of Voice of the Customer data, including univariate, bivariate, and multivariate

• Demonstrates strong proficiency with analytical tools (e.g., Excel, Medallia, Qualtrics)

• Maintains deep knowledge and expertise on SPSS analytical research software

• Identifies and integrates secondary data sources into the VOC analysis in order to improve the specificity and actionability of the analysis, findings, and recommendations

• Demonstrates insightful quantitative understanding of a data set

• Manipulates, analyzes, and visualizes data to reveal trends in customer expectations and customer perceptions of Cencora's performance

• Identifies correlations in the data, including value drivers

• Elevates key opportunities where improvement will have the greatest impact

• Actively participates with the CX Strategy & Insights team in presentations and workshops where findings and recommendations to improve the CX are discussed and debated

• Interprets VOC analysis and effectively communicates statistical concepts in way that makes it easy to understand and is not intimidating to nontechnical audiences

• With the hands-on support of the Director, Insights & Intelligence, CX & Market Research, and preferred partners, prepares findings reports for senior executives

• Using Microsoft PowerPoint, develops reports with clear, compelling, and easy to interpret data visualizations along with a narrative that translates the data into insights that convey a story or distinct point of view

• Becomes an expert user of Medallia, a best-in-class technology for research and analysis

• Continuously improves proficiency in utilizing all aspects of the tool, particularly those related to analysis

• May support the training of other associates

• Stays current on knowledge of new features/functionality and proactively brings ideas for how these can be applied to support the team's goals

• Generates timely and concise communications appropriate for executive leadership to understand project status and pending issues

Required Skills and Qualifications:

• Bachelor's degree in data analytics, marketing research, statistics, mathematics, social sciences or related field is required (advanced degree preferred)

• Minimum of 5-7 years of relevant experience in data analytics, customer research, marketing research, statistics, mathematics, social sciences or a related field is required

• 3-5 years of life sciences quantitative and qualitative research and analytics experience strongly preferred

• Experience managing research involving cross-functional collaboration strongly preferred

• Analytical skills (e.g., ability to interpret complex data and translate it into actionable insights)

• Technical proficiency with statistical and data visualization tools (e.g., SPSS, SAS, R, Python, Excel, Power BI, Tableau)

• Strong project management and organizational skills to manage multiple research projects simultaneously

• Excellent communication and presentation skills, with the ability to convey complex information clearly to non-technical audiences

• Strong attention to detail

• Ability to work collaboratively in a team environment

• Ability to work independently and recognize when escalation is necessary

• Ability to think strategically to connect insights to broader business goals

• Proficiency with Microsoft Office applications (e.g., Word, PowerPoint, Excel)

• Proficiency with statistical methodologies (e.g., frequencies, descriptive statistics, correlation analysis, linear and multiple regression, factor analysis, Bayesian network analysis, MaxDiff, conjoint analysis, TURF analysis)

• Familiarity with market research and experience platforms (e.g., Qualtrics, Medallia)

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members' ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora

*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned

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