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Manager, Honda & Acura Service Marketing

Honda North America
United States, California, Torrance
July 06, 2022

Manager, Honda & Acura Service Marketing

Location: Torrance, California

Workstyle: On-Site

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.

At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company which serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda's, we want you to join our team to Bring the Future!

About this Position:

This position provides direction and makes final decision for all activities relating to Honda and Acura Service Marketing in order to increase Customer Pay Repair Orders, parts, and accessory sales for AHM by driving customers to dealerships for vehicle maintenance and repairs. This role is responsible for the department operating budget and putting programs in place that generate revenue for AHM. This is a key position in growing the Parts and Service business for Honda and Acura dealers by ensuring the right communications and tools are in place to support the dealers. The Unit Head managers strong working relationships with multiple internal contacts and third-party vendors. This position requires in dept knowledge of dealer sales/service/parts operations. This Unit Head will be Lead Project Leader (LPL) or Project Leader (PL) on multiple special projects.

Responsibilities include:

  • Develop and implement the service marketing strategy to support overall dealer business growth and participation in service marketing programs and help American Honda with future applications, including new technologies. Maintain dealer satisfaction and engagement with Lifetime Customer Care (LCC) and Precision Crafted Service Communication (PCSC). Maintain budget to increase revenue and lower expenses on a fiscal year basis
  • Increase Customer Pay Repair Order (CPRO) Growth for Honda and Acura dealers
  • Increase Customer Service Retention for both Honda and Acura
  • Dealer Utilization of LCC and PCSC to support business growth in service and parts
  • Manage service marketing staff, support on-going cross training of initiatives and projects. Support associate growth and development
  • Effectively manage zone field, dealer, and executive management relationships. Prepare and deliver presentations and present new initiatives to all levels of management for 100% engagement and understanding of new programs

Who we are seeking:

Required Work Experience:

  • 10+ years' work experience in parts/service, sales, marketing and customer service or dealership operations
  • Automotive retail/wholesale experience a plus
  • Previous marketing position preferred

Required Education:

  • Bachelor's degree in business administration, marketing, finance, or related degree or equivalent work experience
  • Prior management experience is required

Desired skills:

  • Exceptional MS office skills (PowerPoint, Excel, Word, etc.) iEXAM software for financial statement analysis
  • Analytics experience needed

Additional Position Factors:

  • Workstyle: Virtual / Remote
  • Travel: 10%

At Honda, you will play a key role in our journey to become a company that society wants to exist now, and in the future. Your endless curiosity will drive innovation and your courageous spirit will challenge the status quo. We believe having a workforce made up of diverse thinkers and innovators makes us a better Honda. Respect for each other and respect for diversity each and every day drives our associates to contribute at the highest level and work effectively in a team environment. We make the dream of mobility a reality with our innovative and high-quality products. Together, we Bring the Future to our customers, associates, and communities. We are Honda!

What differentiates Honda and make us an employer of choice?

Total Rewards:

  • Competitive Base Salary
  • Annual Bonus
  • Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
  • Industry leading Benefit Plans (Medical, Dental, Vision, Rx)
  • Paid time off, including vacation, paid holidays, sick time, personal days
  • 401K Plan with company match + additional contribution
  • Relocation assistance

Career Growth:

  • Advancement opportunities
  • Career mobility
  • Education reimbursement for continued learning
  • Training and Development programs

Additional Offerings:

  • Wellbeing program
  • Community service and engagement programs
  • Product programs
  • Free drinks onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.