Regional Marketing Specialist - Indiana

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Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Education:

• High school diploma or equivalent required
• Bachelor's degree in Business, Marketing or related field of study preferred

Work Experiences:

• 5+ years of experience in a similar marketing, sales, promotions or advertising role required
• Retail, sports, recreation or outdoors experience preferred

Skills:

• Superior interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
• Excellent time management skills, with the ability to support multiple projects simultaneously
• Capable of working effectively with minimal supervision
• Strong presentation skills, with the ability to independently and effectively lead and administer meetings
• Demonstrated ability to take initiative and operate with a sense of urgency
• Proficient use of Microsoft Office programs, including Word and Excel

Responsibilities:

• Develop partnerships with local community influencers and organizations that result in positive Brand perceptions and drive traffic/trial with assigned region
• Partner with Store Directors in assigned region to provide marketing expertise and ensure consistent execution of marketing programs at the store level
• Create tactics to amplify and localize corporate Brand message through programs and partnerships that Promote Academy Brand, drive traffic, and build customer relationships.
• Monitor competitor activity and provide competitive intelligence by region/market
• Develop, plan and execute programs/events to support company priorities locally in order to maximize opportunities and minimize risks
• Partner with internal stakeholders to execute grand opening plans and events for new stores in assigned region - provide market knowledge to drive localization and leverage community partnerships from opening through comp store
• Identify and evaluate new marketing opportunities in assigned region
• Partner with communications, community relations and media stakeholders to:
• Drive community engagement that results in "earned media"
• Ensure localization of message/timing across media channels
• Inform store operations of marketing support plans
• Manage local budget for assigned region
• Partner with store operations for execution of programs and events
• Support marketing projects and initiatives for additional regions as needed
• Develop thorough understanding of Academy policies, procedures, and safety rules
• Duties may change; team member may be required to perform other duties as assigned

Physical Requirements & Attendance

• Regular attendance required
• Up to 50% travel, as needed
• Ability to provide in-person support and coordination of promotional events on nights, weekends and holidays as dictated by business needs
• Ability to lift up to thirty pounds unaided
• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.