At Academic Partnerships, we drive change through innovation in online education using the strengths, experience, and creativity of our people. As a leader in online program management, we are focused on facilitating the goal of scalable online program success for our university partners and the students they serve-from the dream of a degree to a bold reality. Our company is built on the foundation of our mission - to expand access to top-quality, affordable, and workforce-relevant degree programs that serve career pathways. Come join a company that helps make dreams into reality!
We are looking for a Paid Media Specialist to join our team to support the success of paid search and paid social campaigns, and ensure the performance of Academic Partnerships, our schools, and students. This position is primarily focused on paid search, display, and social advertising. You will be a key contributor toward the development and implementation of campaign strategy, collaborating closely with multiple team members, and analyzing and reporting out on KPIs. This person will have a knack for analytics, is results-oriented, and stays curious in their approach.
Responsibilities:
- Develop, execute, and optimize digital campaigns including within paid search and paid social channels
- Collaborate across departments to align campaign strategies, goals, and tactics across all Academic Partnerships schools
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Measure and evaluate relevant paid media KPIs
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
- Manage paid media budget to monthly thresholds and make recommendations which areas have opportunity to increase spend based on profitability and demand
- Conduct in-depth keyword research and website research, ad grouping, and audience targeting
- Maintain knowledge of industry and platform best practices and new technologies
Requirements:
- Minimum of a Bachelor's degree in Marketing, Communications, Advertising, Business or related field of study
- 2+ years working in online media, digital, direct marketing and/or e-Commerce environments with a focus on performance-based marketing, measurement and analytics
- Demonstrated experience with campaign management, optimization, and ad copywriting
- Experience in Google Ads, Microsoft/Bing Ads, Facebook Ads, and LinkedIn
- Proven track record of developing marketing best practices and implementing across a diverse mix of clients and team members
- Excellent verbal and written communication skills
- High attention to detail and analytical
- Ability to work in a multi-tasking entrepreneurial environment
- Good attitude and positive mind-set
Academic Partnerships offers the following comprehensive benefits:
- PTO - accumulated from day one
- 11 designated holidays
- Medical** - four options (including PPO and HDP)
- Dental**
- Vision**
- Life* & Disability*
- FSA & HSA**
- Retirement plan with company match
- Maternity* / Paternity* / Parental Leave*
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
*Company Paid
**Company Contribution
Most benefits start on the first of the month following your date of hire.
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
Academic Partnerships
parental leave, tuition reimbursement, retirement plan
May 05, 2023