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Position:
Research and Insights Manager
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Job Id:
660.3
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# of Openings:
1
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At Academic Partnerships
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we drive change through innovation in online education using the strengths, experience and creativity of our people. As a leader in online program management, we are focused on facilitating the goal of scalable online program success for our university partners and the students they serve-from the dream of a degree to a bold reality. Our company is built on the foundation of our mission - to expand access to top-quality, affordable and workforce relevant degree programs that serve career pathways.
Come join a company that helps make dreams into reality! Academic Partnerships is hiring a
Manager, Market Research
& Insights to join our marketing team.
Reporting to the Sr. Director of Research & Insights, the successful Manager, Market Research and Insights, Customer & Market Intelligence, will be a motivated and adaptable team member and will help inform and execute against the company's ambitious research agenda and projects. This person will work with the Research & Insights team, the wider Strategy leadership team, and other key business leaders to scope and drive critical research efforts. The successful candidate will have experience in structuring and analyzing primary research, sourcing and analyzing market and other third-party data, and working in cross-functional teams. This person will be comfortable dealing with uncertainty and be able to bring structure and objectivity to tackling unstructured problems. This individual will work in a dynamic team environment to help understand the needs, behaviors, attitudes, expectations, and perceptions of key target audiences (students, universities, and ed tech organizations). The
Manager, Market Research and Insights, Customer & Market Intelligence will be responsible for conducting primary market research (both qualitative and quantitative) on assigned topics, have experience utilizing advanced analytical techniques to derive insights from primary research data, and become an expert on connecting the insights to address strategic business questions. A critical success factor in this role is going beyond 'gathering' and into synthesis, packaging, and dissemination of actionable insights to a wide spectrum of internal customers and stakeholders.
Main Responsibilities
- Plan, design, and execute primary research studies, including surveys, interviews, focus groups, and other qualitative and quantitative research methods
- Analyze primary research data using advanced statistical techniques and data visualization tools to identify trends, patterns, and insights that can drive business decisions
- Make methodology recommendations and leverage internal research staff to ensure the selection of appropriate executional resources and processes (e.g., vendor selection, survey design/programming and testing; sample selection, etc.)
- Support development of customer segmentation models and student persona frameworks based on demographic, psychographic, and behavioral data to identify opportunities for targeted marketing and sales efforts and to inform product strategy
- Conduct market analysis to identify opportunities for growth and threats to the business, including competitive intelligence, industry trends, and regulatory changes
- Build relationships with a broad set of cross-functional business partners to understand their challenges and priorities, define a research roadmap, and drive actions through insight delivery.
- Engage in proactive and strategic client engagement to understand their goals/constraints in order to efficiently manage expectations, shape the approach, and deliver positive outcomes that strengthen stakeholder relationships.
- Communicate research findings and recommendations to stakeholders across the organization, including senior leadership, marketing, sales, and product development teams
- Continuously monitor and report on how research efforts are received and leveraged to impact business performance and decision-making
Job Requirements
- Bachelor's degree in marketing, business, statistics, or a related field; Master's degree preferred
- 3+ years of experience in management consulting, market research, customer insights, or related fields; experience in higher education market a plus
- Strong analytical and quantitative skills, including proficiency in statistical analysis and data visualization and business intelligence tools
- Expertise in primary research methodologies, including survey design, sampling, and data analysis
- Familiarity with advanced analytical techniques, such as machine learning, predictive modeling, and text analytics
- Excellent communication and presentation skills, with the ability to translate complex data insights into actionable recommendations for non-technical stakeholders
- Strong project management skills, with the ability to meet tight deadlines in a fast-paced environment
Academic Partnerships offers the following comprehensive benefits:
- PTO - accumulated from day one
- 11 designated holidays
- Medical - four options (including PPO and HDP)
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account (company contribution to HSA)
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
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Apply for this Position
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Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
May 13, 2023