Driven, empowering, transformative. Academic Partnerships creates collaborative, student centered partnerships with the universities we serve. At AP, we drive change through innovation in online education using the strengths, experience, and culture of our people. As a leader in online program management, we are focused on supporting scalable online program success for our university partners and the students they serve, their local communities, school systems, business, and the local labor market. Our OneAP, culture is built on the foundation of our mission - to increase access to high-quality, affordable, and workforce-relevant education.
The Senior Product Marketing Manager supports the development and implementation of strategic Marketing Plans for their assigned university partners. The position reports directly to the Director of Product Marketing or Sr. Director of Product Marketing depending on assignment.
The Senior Manager will be responsible for managing marketing programs and campaigns for a portfolio of AP's university partners with the desired outcome of increasing total enrollments in the online degree programs. The Senior Manager is typically an individual contributor role advancing projects through influencing actions performed by others across AP cross-functional teams. This role is a central part of the Product Marketing Team and will serve as the key point of contact for the partner university's marketing team and internal AP support teams.
This position will also support the Sr. Director and/or Director in the creation and oversight of the marketing budget, enrollment expectations, and product positioning for select universities. To support in this effort, the Senior Manager will be responsible for weekly university program performance analysis and implementing strategies to improve performance in conjunction with the AP cross-functional teams.
Responsibilities Include:
- Create, maintain, and execute marketing calendar and plan with deliverables to track program efficiency for assigned university partners.
- Track key metrics for all marketing assets to measure, analyze and optimize online marketing programs to focusing on issue identification and resolution to achieve acquisition and retention goals.
- Report on metrics for each assigned university partner to Sr./Director and key stakeholders at regular intervals, including weekly team meetings.
- Manage university partner and regulatory approvals for all marketing assets prior to launch to ensure university and governmental compliance.
- Develop competitive marketing, industry, and customer analysis to identify key metrics, challenges, and opportunities; oversee additional research as needed collaborating with AP Marketing Research & Insights Team.
- Become an in-house expert in the assigned partners' products/programs, brand positioning, and target audiences.
- Develop key messages for marketing campaigns based on partner's brand standards, market positioning, and target audiences.
- Create and submit creative briefs to support development of marketing assets during new university partner and program launches, as well as campaign refreshes.
- Review marketing assets on a regular cadence ensuring all content is accurate and up to date.
- Support AP's Field Marketing Team with marketing materials and programmatic information driving lead flow.
- Monitor and maintain partner university marketing budget; analyze and report on performance.
- Work closely with all AP cross-functional teams to continuously improve the online experience thorough the entire student journey.
- Monitor higher education industry trends.
- Other duties, as assigned.
Requirements Include:
- Bachelor's level degree required, Master's degree a plus.
- 5-8+ years of portfolio brand management experience, product management, agency or direct.
- Higher education experience a plus.
- Demonstrated ability to execute a "test, analyze, refine and test" strategy.
- Ability to work creatively and manage multiple clients and projects.
- Services or product experience highly desirable.
- Agency and client experience highly desirable.
- Computer proficiency with Microsoft Office required; experience with Salesforce CRM and Tableau a plus.
- Excellent communication skills, intellect and diplomacy are essential.
- Strong attention to detail required.
Academic Partnerships offers the following comprehensive benefits:
- PTO - accumulated from day one
- 11 designated holidays
- Medical - four options (including PPO and HDP)
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account (company contribution to HSA)
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
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Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
Oct 26, 2023