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Brand Management Specialist

Primrose School
vision insurance, remote work
United States, Georgia, Atlanta
3200 Windy Hill Road Southeast (Show on map)
December 03, 2023
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. It informs our what, how and who. Our belief that who children become is as important as what they know comes to life through our exclusive, research-informed approach to teaching and learning. We deliver more than a curriculum; we provide a life-changing early learning experience for children and their families.
We believe who you are is as important as what you know. While experience and knowledge are an important part of the success equation, who you are matters just as much. We seek to build teams of individuals who are curious, creative, confident and compassionate.
Our Brand Management Specialist, School Excellence (Assistant Brand Manager) is responsible for overseeing the execution of a successful brand marketing strategy for company initiatives and campaigns impacting school operations. Leveraging qualitative and quantitative research, external partners, internal expertise and valuable insights from our Franchise Owners, you will execute an omni-channel brand strategy that delivers results.
Our ideal candidate will have 2-4 years of related marketing experience. Along with your years of experience, you'll have at least a bachelor's degree in Marketing (or a related field). A successful Brand Management Specialist is a self-starter who approaches each experience with a solution-based attitude and is eager to move the needle. Excellent written and oral communication skills, strong project management, and your ability to work cross-functionally round out the package.

  • Deploy marketing programs that create awareness for Primrose with prospective customers to drive interest, inquiries and ultimately, enrollment
  • Works hand-in-hand with the field team to understand marketing challenges impacting franchise owners and proactively solution against them
  • Own the marketing elements of the School Planning Calendar, which includes preparing guides and creative resources for in-school marketing programs
  • Optimize existing processes with internal channel leads and marketing partners to ensure maximum productivity and effectiveness
  • Partners with Brand Management channel leads and agency partners in the developments of assets, tools, and support materials on an ongoing basis
  • Provides project management support to ensure new services are successfully activated in accordance to brand standards which includes creating project plans, monitoring success metrics, fostering seamless communications across departments and solutioning against known project risks
  • Measure the effectiveness of marketing programs launched by tracking overall usage and identifying other quantifiable markers for future reporting
  • Monitors competitive and industry landscape to stay on top of trends; seeks to understand how these trends can be applied to Primrose
  • Implements internal communications plan to keep system updated on relevant trends


  • 2-4 years of marketing experience - advertising, PR, agency, or other marketing strategic related role
  • Bachelor's degree
  • Franchise experience is helpful, but not required
  • Clear and effective communicator, both written and verbally
  • Demonstrated ability to work across teams within an organization
  • Comfortable with data/analytics; makes decisions based on data
  • Proven ability to manage time effectively and efficiently, demonstrate a bias for action and exceptional multitasking skills

We offer competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with reimbursement of up to 50% of tuition at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental and vision insurance.

Flexible work from home options available.