Director of Marketing

The Director of Marketing leads a team of Marketing and Bid Specialists to establish, develop, execute and drive a market strategy that aligns with company mission and objectives in service of the evolving needs of our clients. Our Marketing and bid administration team oversees events, brand, communications, digital / media, showroom and client experience.

Roles and Responsibilities:

• Develop & execute a strategic marketing plan & budget aligned with company objectives
• Direct and oversee all brand standards throughout the organization
• Establish an effective communications strategy (internal & external)
• Supervise customer outreach and content delivery via website, social media, email campaigns, advertising, etc. Implement annual content calendar and forecast
• Develop unique content and over see proposal and RFP copy
• Direct team on educating employees on content, uses, timelines and expected output
• Develop and manage strategic external partnerships as required
• Responsible for overall customer experience
• Lead planning and execution for both internal and external events
• Gather and analyze data about market conditions and competitors
• Monitor, review and report on all marketing activity and results
• Keep up to date on current marketing trends and technologies
• Work collaboratively with sales leaders to create a results driven, team environment
• Manage Bid Administration process, including brand standardization, form, graphic design and pricing strategy
• Other duties as assigned

Training, Education, Experience, Skills:

• Bachelor's degree or above in Marketing / Communications preferred
• Minimum 15+ years of marketing experience with minimum of 5 years leading marketing team
• Bid Administration Experience Preferred
• Experience managing teams in service to individual member strengths
• Strong positioning skills with an affinity for social media / digital trends
• Broad knowledge of integrated marketing communications and tools
• Highly proactive and able to research / present solutions to complex issues
• Strong critical thinking, planning, collaboration and execution skills
• Knowledge of market trends and consumer preferences
• Ability to work with different stakeholders within the business (C-Suite, department leads, end users, etc.)
• Proven experience engaging with external agencies and large vendor contracts