Marketing Director

Edo is an independent company with strategic investment from McKinstry and Avista.

Decarbonizing our electricity system is foundational to reducing our collective greenhouse gas emissions. At Edo, we work every day to create an energy system that is reliable, equitable, and carbon-free.

The fundamental infrastructure and regulatory compact of our electrical grid were designed for a different time and is hindering our ability to achieve our environmental and economic goals. We cannot solve this problem at the individual building scale - it's not economically or technologically feasible. Edo will empower utilities and built environment leaders through a partnership model that unlocks rapid innovation towards the grid of the future. We must reimagine a physical and virtual grid that connects nodes of prosumers. We will develop the technology and knowledge platform necessary to achieve impact through scale.

The Opportunity with Edo

We are adding a Marketing Director to our growing Edo division. As the Marketing Director at Edo, you'll be the architect of Edo's brand strategies, marketing plans, and lead generation campaigns. You'll be at the forefront of creating and communicating Edo's narrative to propel our organization and client's growth and success. This role is at the intersection of innovation and impact, where your passion for storytelling and strategic marketing will shape the future of Edo and our clients. In this dynamic role,
we seek a visionary marketer who can artfully craft compelling stories that inspire and draw clients and candidates to Edo as we transform the built environment and shape the future of the grid. Additional responsibilities include:

• Develop, implement, and refine Edo's comprehensive marketing strategies and annual plans, aligning them closely with the company's strategic objectives to drive growth and market leadership.
• Lead the conceptualization, execution, and management of multi-segment brand and marketing campaigns, overseeing the entire process from inception to deployment.
• Collaborate closely with the in-house graphic designer and copywriting team to ensure consistent brand messaging and compelling creative assets.
• Take ownership of all marketing plans related to client projects and programs, forging strong partnerships with utility clients and business stakeholders to deliver tailored marketing solutions that drive engagement and results.
• Drive lead generation efforts through the development and execution of targeted campaigns, leveraging a mix of digital and traditional marketing channels to attract
  and convert prospects into customers.
• Develop and execute a comprehensive conference, events, and sponsorship strategy, managing all aspects including planning, tracking, and budget allocation to maximize ROI and brand visibility.
• Assume responsibility for the corporate marketing budget, overseeing expenditures related to associations, memberships/sponsorships, and vendor relationships, while optimizing resource allocation to achieve maximum impact.
• Enhance and optimize Edo's website to improve user experience, increase traffic, and drive conversion rates. Implement SEO best practices and leverage Chat GPT
  technology to enhance engagement and lead capture capabilities.
• Lead the development and management of Edo's brand identity and customer experience (CX) initiatives, ensuring consistency and alignment across all touchpoints
  to reinforce brand loyalty and drive customer satisfaction.
• Provide strategic marketing direction and support for proposal and sales efforts, ensuring that all communications reflect Edo's brand positioning and value proposition effectively.
• Offer design and marketing expertise to support new product development initiatives, collaborating with cross-functional teams to create compelling corporate presentations, sales collateral, and product marketing materials.
• Maintain a visible and active presence within the industry through active involvement in relevant associations and industry forums, staying abreast of emerging trends, best practices, and opportunities for collaboration and partnership.

What You Need to Succeed at Edo

• Bachelor's Degree in Marketing, Business Administration, or related field. Advanced degree preferred
• 10+ years of experience in marketing, with a focus on strategic planning, campaign management, and team leadership.
• Extensive industry experience in the built environment or electric utilities sector, with a deep understanding of market dynamics, customer needs, and competitive landscapes. In-depth knowledge of relevant trade organizations and events is highly desirable.
• Proven track record of successfully developing and implementing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue
  growth.
• Exceptional project management skills, with the ability to prioritize tasks, manage resources effectively, and meet deadlines in a fast-paced environment.
• Proficiency in the latest marketing and sales tools and platforms, including but not limited to WordPress, Canva, Adobe InDesign, Campaign Monitor, Salesforce, and
  LinkedIn. Experience with marketing automation software and CRM systems preferred.
• Strong written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively. Experience in authoring articles, white papers, and
  proposal responses is required.
• Demonstrated expertise in crafting compelling presentations and other collateral materials, such as white papers and request for proposal (RFP) responses. Ability to
  tailor messaging to different audiences and channels.
• Proven ability to collaborate effectively with cross-functional teams, including sales, product development, and finance. Experience in bridging communication gaps and fostering a culture of collaboration and innovation.
• Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions. Experience with market research, customer segmentation, and competitive analysis is a plus.
• Leadership qualities, including the ability to inspire and motivate team members, foster a positive work environment, and drive results through coaching and mentorship.
• Commitment to continuous learning and professional development, staying abreast of industry trends, best practices, and emerging technologies in marketing and related fields.

The pay range for this position is $133,500- $220,200 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A bonus may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Base pay information is based on market location.

Edo is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and qualified applicants without regard to sex, gender identity, sexual orientation, age, race, color, creed, marital status, national origin, disability, veteran status, genetic information or any other basis protected by law. This policy applies to all terms and conditions of employment including, but not limited to employment, advancement, assignment, and training. This commitment to Equal Employment Opportunity is made equally as a social responsibility and as an economic and business necessity.

Edo is a drug-free workplace. Employment is contingent upon successfully passing a pre-employment drug and alcohol test, complying with the requirements of the Immigration Reform and Control Act and a Confidentiality Agreement, in addition to successful outcomes of background and reference checks.

Applicants for this role will only be considered if they possess current US Work Authorization, and do not require employer-sponsored VISA support to begin or remain in this role.

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