Web Manager and Strategist

Web Manager and Strategist

Probationary period: One year

On site/remote/hybrid: On site, with some flexible work/optional

The University of Minnesota Morris is seeking applications for the position of Web Manager and Strategist in the Office of Communications and Marketing. This is a 100% time, 12-month position. While physical presence on campus is a critical component, some remote work may be considered as a flexible option.

The Web Manager and Strategist will plan, create, develop, publish, and edit web content to attract and serve internal and external stakeholders. This position will partner with Information Technology (IT) and work with OCM team members.

This position collaborates with the OCM team to identify, organize, and customize content to be shared across multiple platforms, including webpages, social media, video, and print. This position is responsible for developing and managing the campus web content strategy, ensuring that it aligns with brand standards and the overall university marketing strategy. In addition to collaboratively organizing, writing, and editing site content, this position provides support and management to website constituents and works closely with local and University of Minnesota System partners to maintain site standards and enhance the user experience. This position also assists with overall planning for the UMN Morris website, maintenance, structure, and requires forward thinking about upcoming content needs.

This position supports institutional strategic priorities, especially student recruitment and retention. The incumbent must be able to manage multiple projects simultaneously with attention to detail; prioritize and meet deadlines; build positive on-going relationships; work well in a team environment and collaborate with a variety of individuals on campus. The position requires flexibility and assists the Office of Communications and Marketing with a variety of department initiatives and projects as needed. Position currently reports to the creative manager.

UMN Morris, including its Communications and Marketing team, is dedicated to creating a diverse, equitable, and inclusive workplace. Diverse ideas, perspectives, and backgrounds are necessary to create a strong and creative team that communicates effectively on campus and beyond.

Responsibilities:

Content Strategy and Management: (30%)

• Research, identify, and develop new ways to deliver valuable engaging content to target audiences, including for recruiting, current campus community, alumni, and friends.
• Assist with the coordination and implementation of marketing tactics across multiple communications platforms, including, but not limited to web, digital media (including social media), and print.
• Create content in alignment with University accessibility standards.
• Utilize best practices and serve as primary web content editor to ensure consistency and quality.
• Assist in defining the web communications strategy for an organizational unit, consistent with the overall digital strategy and brand of the university.
• Ensure that web-based information matches and enhances the UMN Morris brand and other publications such as print materials; comply with branding and style guides.
• Provide project management skills and leadership with regards to quality control, standard compliance, and content of campus website.

Web Management: (40%)

• Act as primary project manager for UMN Morris website maintenance projects and conduit to U of M System resources and consultant resources. Serve a subject matter expert for all phases of web development, integration, and management/support.
• Contribute to the development of content types, custom solutions, views, entities, taxonomies, and other web elements.
• Create new or edit existing webpages to ensure engaging content and layout for a positive user experience.
• Manage and organize website content; assist other campus units in content organization, management, and strategy.
• Troubleshoot CMS technical issues and work with local or System Information Technology to resolve them.
• Effectively anticipate problems and proactively generate solutions. Contribute to the overall user experience on the UMN Morris website.
• Implement and assist campus in information architecture and search engine optimization best practices.

Relationship Management: (20%)

• Communicate regularly with various departments to ensure site content is up to date and meets online goals and requirements.
• Schedule and facilitate end-user training and discussions; work in collaboration with Marketing and Communications to lead web team meetings.
• Work with System resources and other Communications and Marketing staff to monitor web analytics and provide reports and recommendations to leadership on a regular basis.

Other: (10%)

• Manage a team of student employees who provide web content support for campus.
• Assist other Office of Communications and Marketing staff with department initiatives and projects as needed.
• Work evening and weekend hours when necessary.
  

Qualifications
Essential knowledge, skills, and abilities:

• BA/BS degree in communications, journalism, marketing, design, technical field or a related field plus 2 years professional experience or 6 years combined equivalent education and experience;
• Commitment to diversity, equity and inclusion;
• Effective written and oral communication skills, and a strong customer service orientation;
• Demonstrated ability to communicate expectations and deadlines clearly with co-workers and with other departments.

Preferred knowledge, skills and abilities:

• Experience with web content management systems;
• Demonstrated strong client communication and interaction;
• Demonstrated success with project management;
• Experience with search engine optimization;
• Experience with website analytics and user experience;
• Knowledge of WCAG 2.1 AA accessibility standards and its implementation
• Experience creating accessible content, media, and websites;
• Demonstrated experience fostering a cooperative work environment with a diverse population;
• Four years of related experience with web content.

Working at the University

At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.

The University also offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF)
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost

Please visit the for more information regarding benefits.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application for the position and attach a resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota Morris (UMN Morris)

The University of Minnesota Morris (UMN Morris) makes its home on a 121-year-old campus on the western edge of the state and is one of the top public liberal arts colleges in the nation. The small, close-knit campus emphasizes faculty/student collaboration in research, study abroad, and community engaged learning. Deeply rooted in the tall grass prairies of Minnesota, the campus also has advanced sustainable, environmentally friendly initiatives that have grown to levels of national leadership and touch nearly all aspects of campus life.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).