Director- ATHL Creative & Digital Strategy

Overview
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

About Georgia Tech
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

Georgia Tech's Mission and Values
Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:

1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the wellbeing of our community.
8. We act ethically.
9. We are responsible stewards.

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

Department Information
The Georgia Tech Athletic Association (GTAA) sponsors varsity intercollegiate athletics competition in 17 NCAA Division I sports for the Georgia Institute of Technology. We are a proud member of the Atlantic Coast Conference. Steeped in history and success while embracing strategic innovation, our programs compete at the highest level and strive for national championships. Tech fans are passionate about their support of their beloved Yellow Jackets and cherish the many traditions involved with the program.

Lead the development and execution of strategies and initiatives to build the Georgia Tech Athletics Association (GTAA) brand across digital channels. This position serves as a key leader in driving creativity and cohesiveness amongst GTAA social and digital platforms.

This position will interact on a regular basis with: GTAA staff, external partners, and campus partners

This position typically will advise and counsel: GTAA staff, external partners, and campus partners

This position will supervise: Assigned Staff

Job Duty 1 -
Support the Assistant Athletic Director in providing strategic leadership across GTAA social media and digital by initiating creative process, asset development, and activation

Job Duty 2 -
Oversee the official GTAA website (ramblinwreck.com) and microsites, and support oversight of official apps and all other new technologies related to brand

Job Duty 3 -
Support marketing strategies for all social network pages, including the development of fan interaction initiatives and marketing/promotional opportunities to enhance brand awareness

Job Duty 4 -
Partner with external units (Marketing, Communications, Legends) on the development of graphic designs for media projects to include posters, media guides, advertising, schedule cards, tickets, game programs, and other creative efforts

Job Duty 5 -
Collect, analyze, and interpret data and analytics from digital marketing campaigns to measure performance and identify key trends

Job Duty 6 -
Collaborate with content creators/editors and graphic designers to strategize and develop optimal digital content delivery across multiple platforms

Job Duty 7 -
Manage digital implementation and activation for third-party rightsholders to drive sponsorship, ticketing, and merchandise revenue

Job Duty 8 -
Serve as a primary liaison for third party vendors for website and GTAA brand matters. Develop and maintain positive and productive relationships with key internal and external constituents

Job Duty 9 -
Perform other job-related duties as assigned

Educational Requirements
Bachelor's Degree in marketing, advertising, communications or related field from accredited college or university, or an equivalent combination of education and experience

Required Experience
Four or more years of job-related experience, including marketing strategy across all digital channels and platforms

Preferred Experience
Six or more years of marketing experience across all digital channels

Applicants will be required to submit a graphic design portfolio.

KNOWLEDGE
RELATED SPECIALIZED KNOWLEDGE, SKILLS, and ABILITIES:

• In-depth knowledge of digital marketing concepts, strategies, and best practices
• Excellent analytical, problem-solving, and critical thinking skills
• Strong attention to detail and ability to work in a fast-paced, deadline-driven environment
• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams and clients
• Advanced knowledge of social media platforms and CMS systems (TweetDeck, Sprout Social, etc.)
• Website management and HTML experience with custom CMS systems (WMT, Sidearm, Drupal, as well as Dreamweaver, Microsoft Front Page, etc.)
• Advanced working knowledge of the Adobe Creative Cloud (Photoshop, InDesign, Illustrator, etc.)
• Experience working in the sports and entertainment industry

The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.

All members of the USG community must adhere to the USG Statement of Core Values, which consists of Integrity, Excellence, Accountability, and Respect. These values shape and fundamentally support our University's work. Additionally, all faculty, staff, and administrators must also be aware of and comply with the Board of Regents and Georgia Institute of Technology's policies on Freedom of Expression and Academic Freedom. More information on these policies can be found here: (usg.edu).

This is a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.

Job Grade: A10
Location: Atlanta, GA 30332

Successful candidate must be able to pass a background check. Please visit Georgia Tech's for more information.