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Digital Communications Coordinator

Scott County
$73,169.00 - $86,081.00 Annually
dental insurance, life insurance, vision insurance, parental leave, vacation time, paid time off, paid holidays, sick time, retirement plan
United States, Minnesota, Shakopee
200 4th Ave W # 201 (Show on map)
March 07, 2024

Job Summary

The eligible register developed from this posting may be used to fill future FT and PT vacancies within this classification.

Administers the Scott County website to ensure residents have convenient access to accurate and timely information about County programs, services, and performance. Manages and participates in website content development and ensures website content is consistent with the unified County communications messaging. Oversees compliance with federal and state legal and policy requirements. Analyzes website data to evaluate effectiveness, works with appropriate partners to integrate new technology into the website, and plans for continued website improvement. Provides guidance, technical support, ideas, and content to support social media platforms. Serves as the Deputy Public Information Officer.

Pay range shown is hiring range. Full ranges goes up to $103,297 with outstanding performance.

Essential Duties

Administers the development, oversight, and implementation of the County's website; monitors site content to ensure compliance with American Disabilities Act and other legally required digital compliance standards; applies search engine optimization and site quality assurances (i.e. spelling, grammar, broken links, plain language principles, et cetera).

Co-develops the Website Governance Team charter, helps create and administer an annual work plan for the website, engages with the county's internal Content Management Team, and assesses the success of implemented tactics in reaching strategic goals. Responsible for the co-creation and documentation of policies, procedures, guidelines, and standards for all digital tactics in collaboration with the relevant governance bodies. Makes others aware of and helps ensure policies, procedures, and guidelines are followed.

Serves as the subject matter expert and project manager for significant website projects. Applies experience and knowledge of web content strategy, web trends, acceptance testing, and current industry standards to design and implement audience-focused, reliable, and efficient organizational websites and other digital communications.

Manages the publishing of content on mobile applications and websites, while providing technical leadership and support for the organization. Assures web strategies and tactics are appropriately executed. Provides direction for creating new webpages and sub-sites.

Ensures website compliance with Americans with Disabilities Act (ADA) requirements and data privacy regulations.

Responsible for organizational effectiveness and training by thoroughly understanding the website hosting platform capabilities and training content managers. Manages changes in architecture and navigation of the site.

Co-leads the Website Governance Team. Serves as the liaison between the IT Department, the Website Governance Team and content managers, and others as necessary to optimize the website experience.

Under the guidance of the Public Affairs Coordinator, uses social media tools such as Facebook, Twitter, Nextdoor, Instagram, and YouTube to achieve the goals of the communications plan.

Provides guidance, technical support, ideas, and content to support social media platforms and encourage user engagement.

Manages County Board Room live streaming and recording. Ensures County Board and Commission meetings are available via live stream and on-demand for viewing.

Works the hours and/or shifts assigned and begins and ends work on time.

Performs other related duties as required or assigned.


Minimum Qualifications

Requires equivalency of an Associate's Degree and five years of experience developing and managing websites and configuring and administering content management systems. Preference given for experience with front-end and back-end web development, including seamless integration of third-party applications, solutions, and tools. A reliable form of transportation for the performance of work responsibilities is required.


Selection Process

Selection for this position will be based on a minimum qualifications screening and rating of training and experience. Top candidates will be forwarded to the hiring manager or supervisor for consideration for interview and/or additional assessments. Final selection will include a background check and approval by the County Board.




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