SEO Analyst

POSITION SUMMARY

CORE FUNCTIONS

* Analysis and Reporting:

o Utilizing core SEO tools such as BrightEdge, Google Analytics, Google Search Console, SEMRush and others to help deliver regular reporting for the channel. Will (1) build business cases for new SEO projects, and (2) prove efficacy of previous and ongoing SEO projects.

* Keyword Research:

o Delving deep into BrightEdge, ahrefs, Google Search Console and Google Ads to ensure proper tracking of the right search engine rankings.

o Building and refining tracked keywords in database, updating preferred landing pages, and adding new/relevant groups to projects.

* Project Coordination:

o Helping execute the timely and accurate progression of tactical-level work tied to SEO projects. This will mean coordinating, and acting on, website page-building, content-development, site inspection, QA of dev releases with SEO objectives, and reporting on results.

* Website Optimizations:

o Reviewing on-page SEO elements to maximize web page and site-architecture performance.

o Familiarity with HTML and JS to be able to identify potential areas of concern, while aiding in the ongoing audits of key profit-centers throughout the Truck Hero family of websites.

* Cross-functionality:

o Proven capability to work with other teams to disseminate, and act-on, shared business information throughout corporate organizational structure. Working closely with the paid media teams to share research data such as Google Ads, Business Intelligence, and inventory data.

* Copyediting and content research:

o Helping to determine new content to be developed for on-page SEO initiatives. Reviewing and copyediting content deliverables from writers.

QUALIFICATIONS & REQUIREMENTS

Education and Experience

* Bachelor's degree required or equivalent relevant experience is required.

* 2-4 years SEO Analyst experience required.

Skills, Abilities, and Knowledge

* Highly proficient in: MS Office, e-commerce web marketing best practices, spreadsheets.

* Demonstrated capabilities with: SEMRush/MOZ/Ahrefs, Google Analytics, Google Search Console, BrightEdge/Conductor, other SEO keyword tracking tools, SEO crawling tools like ScreamingFrog/Botify/JetOctopus, etc., reporting building in tools like Google DataStudio (MS PowerBI, Domo, Tableau)

* Previous experience conducting full-scale SEO audits is necessary. The ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. An ability to interpret a variety of instructions.

* Knowledge of: standards in database software, SQL, API keys and applications, Content Data Platforms (e.g. Segment), data warehouse architectures (e.g. bigquery)

Travel

* Occasional travel may be required.

COMPETENCIES

* Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.

* Volunteers readily. Undertakes self-development activities. Seeks increased responsibilities. Takes independent actions and calculated risks. Looks for and takes advantage of opportunities. Asks for and offers help when needed.

* Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions. Works well in group problem solving situations. Uses reason even when dealing with emotional topics.

* Demonstrates accuracy and thoroughness. Looks for ways to improve and promote quality. Applies feedback to improve performance. Monitors own work to ensure quality.

* Looks for ways to improve and promote quality. Demonstrates accuracy and thoroughness.

* Assesses own strengths and weaknesses. Pursues training and development opportunities. Strives to continuously build knowledge and skills. Shares expertise with others.

SUPERVISOR RESPONSIBILITIES

* This position functions as an individual contributor; a working team member with no oversight of others and no management responsibilities.

PHYSICAL REQUIREMENTS

* This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

* This position is subject to the following physical activities: talking, hearing, and the use of hands, wrists, or fingers in repetitive motions.

Visual Acuity

* The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.

Working Conditions

* This position operates in a professional office environment. This role routinely uses standard office equipment.

About RealTruck

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep, Bronco and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, Real Truck's 5,000+ associates operate from 72 facilities across four continents. RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company's omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit .

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