Blog Manager

Job Details
Description

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

Purpose of Role

Through thought provoking content, drive customer value by giving information to help inform purchase decisions and position Yamaha as a thought leader in music.

Key Accountabilities Include

* Manage digital content projects and ensure they are completed on-time and deliver on the creative brief.
* Ensure blog traffic and engagement metrics are achieved.
* Ensure alignment with marketing teams on blog content strategy.
* Manage content and editorial calendars based on strategic goals, business priorities, and current events while keeping up on trends within social and digital while quickly capitalizing on strategies to attract views and traffic to Yamaha owned properties.
* Plan alignment, collaboration, and promotion among different digital communication channels.
* Ensure effective identification and provision of external resources (writers, blog editors, web/digital agency).
* Manage creative teams to develop content that provides value to customers within each stage of the purchase funnel while ensuring that content is original, on-brand, and authentic.

Primary Responsibilities Include

* Manage content strategy, UX planning, and designing for Yamaha Music blog.
* Manage blog writers and 3 rd party editors to develop content.
* Manage digital workflows for blog editorial calendar content.
* Measure and monitor blog metrics.

Core Functional Competencies

* Analytics - Marketing: Use data to inform marketing strategy and activities.
* Design: Create visual content to effectively share product and brand attributes with target audience * Digital Media Management: Synthesize all components of a digital marketing campaign across platforms.
* Social Media: Use social media channels to attract and engage customers, and to promote the brand and products.
* Storytelling: Communicate the Brand Promise in an emotional manner.

Core Behavioral Competencies

* Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
* Customer Focus
* Decision Quality
* Plans and Aligns
* Collaborates
* Self-development
* Situational Adaptability

Qualifications
Ideal

* Experience managing or running an online blog or digital media platform.
* Previous work collaborating on the development of a comprehensive SEO strategy for driving traffic.
* Previous work or experience with content monetization.
* Demonstrates success developing and implementing digital content strategies.
* Experience with analyzing data and reporting insights.

Preferred

* Bachelor's degree in Marketing or related field.
* Graphic design or video editing and/or production work that can be applied to social content.
* Knowledge and experience with SEO best practices.

Here's What We'll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Generous Wellness reimbursement program
• Tobacco cessation reward program
• Private concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid and 9/80 schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture
• We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha

• Up to $ 81,000 per year
• The posted compensation is the base pay.
• This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.