Analyst, CRM - West Elm, Email + Print

About the Team

You will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including digital, email, and print. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with the brand's key initiatives and growth strategies.

Overview of the Role

As an Analyst, you will focus on driving sales by helping optimize the email + print programs. Key responsibilities include developing and executing the email circulation plan, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless campaign setup. A successful candidate should have experience in marketing and possess strong analytical skills, and attention to detail. You must have the ability to build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.

Responsibilities

• Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
• Maintain key documents including email circulation plan, weekly trigger performance, and more
• Partner cross-functionally to test all email campaign links for accuracy prior to launch
• Prepare seasonal/monthly performance recaps and present to brand partners & leadership.
• Assist in managing monthly financial forecast and accruals
• Proactively work with team members, email deployment team, brand, finance, customer analytics, print partners, and other cross-functional groups
• Execute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key strategic customer segments
• Partner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investment
• Interact with peers on other WSI brands to share best practices and test results.
• Analyze competitive marketplace and follow Marketing trends

Criteria

• BA/BS Degree in Marketing, Business, or related field
• 1+ year of experience in Digital, Email or E-Commerce Marketing
• Enthusiastic and self-motivated with a strong interest in Email
• Ability to lead projects proactively
• Analytical problem-solver with insatiable curiosity
• The ability to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; excellent written and verbal communication skills
• The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
• Intermediate to advanced Excel skills (v-lookups, pivot tables)
• Meticulous attention to detail
• Ability to build effective relationships within the team and with cross functional partners & vendors
• Experience with a web analytics system is a plus
• Proven track record in managing and optimizing a budget to ROI goals
• Ability to build effective relationships within the team & with cross-functional partners & vendors

Our Mission Around Diversity, Equity & Inclusion

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.

Benefits Just for You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

• A generous discount on all Williams-Sonoma, Inc. brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial, and emotional health

Your Journey in Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops and learning programs
• Speaker series

The expected starting pay range for this position is $71,500 - 82,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.