Marketing Intern (Summer 2024)

Ready to contribute to a great team and have the opportunity to dive deeper into all of those “buzz-word” marketing skills that boost your resume? You will learn and contribute to not only basic marketing concepts, but you will be a part of the strategy and the “why” behind the plan setting you up for future success in your future marketing career!

SouthWest Transit is an award-winning public transit agency serving the core areas of Chaska, Chanhassen, and Eden Prairie. We currently offer express bus service to and from Downtown Minneapolis, the University of Minnesota, and Normandale Community College as well as daily on-demand micro-transit service in our core service area as well as adjacent cities in Carver, Scott, and Hennepin counties. In addition to our regular services, we also offer seasonal services including the Minnesota State Fair, Twins Express, Vikings Express, Gophers Express, select concerts, and more.
 
Mission:
We provide a premium experience for the southwest Twin Cities through safe, reliable, and cost-effective community-building transit that connects our customers from where they are to where they want to go.
 
Vision:
SouthWest Transit is the leading provider of innovative transit solutions that improve livability and enhance economic opportunity in the communities we serve.

The Marketing Intern will work closely with the marketing team to create B2C marketing for the company including social media posts, newsletter content, advertising, videos, etc. while adhering to the brand style guide and best practices utilizing trends and insights. They will research consumer trends and work in collaboration with the marketing team to identify opportunity for growth and expansion into the target market. This position is also responsible for tabling at community events - while this role is mainly in the office during the regular workday on weekdays, occasional nights and weekends are required.

• Research consumer trends and insights to inform B2C marketing strategy
• Complete projects related to branding, content creation, and social media marketing
• Develop cross-departmental marketing calendars 
• Utilize and adhere to the brand style guide for all marketing initiatives
• Collaborate with the marketing team to engage in community outreach and create B2C and B2B marketing campaigns
• Represent SouthWest Transit at events through tabling and engaging with the community  
• Other duties as assigned

Minimum Skills & Experience Required:

• Currently obtaining a BA or BS in any of the following: Marketing, English, Business, Advertising, Community Organizing, Government, Policy, Transportation, or other
• Experience with Microsoft Office Suite 
• Knowledge of marketing audiences, messaging, channels, and strategies
• Basic knowledge of marketing principles and trends 
• Strong Social Media Skills – influencer experience a plus
• Willingness to be in front of, and behind, the camera
• Strong communication and presentation skills
• Creative and resourceful

Preferred Skills & Experience

• Canva or Adobe Creative Suites
• Desire to innovate and redefine approach
• Prior collaboration or project management experience
• Ability to influence, lead, and inspire 

Work is indoors in a normal office environment.  Occasional lifting of thirty pounds or less is required.  Requires a high attention to detail or deadlines between 45% and 70% of the time.  A typical workday involves about 85% of the time spent sitting and about 50% or more of the time using a keyboard. However, this varies depending on the season. A significant amount of time is spent handling paper and maintaining files.