Marketing Manager (Digital)

Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

About Georgia Tech
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

Georgia Tech's Mission and Values
Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:
1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the wellbeing of our community.
8. We act ethically.
9. We are responsible stewards.

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

Develop and implement a comprehensive marketing program for an academic or support unit in ways that promote recognition and visibility of specific services and/or facilities being offered by that unit. Areas of responsibility usually include budgeting, development of marketing collateral and website design and management. This position will interact on a consistent basis with: unit management and staff, GT Communications and Marketing staff, and vendor representatives. This position will advise and counsel: unit management.

This role reports to the Asst. Director of Marketing alongside additional digital-first marketing managers responsible for recruitment marketing for multiple graduate degree and professional programs online and on site at the Global Learning Center in Atlanta, GA. We are accountable for lead generation, working with program directors and staff as our clients, helping them launch, sustain, and grow educational programs for professionals. The successful candidate is driven by achieving results beyond campaign performance and is well versed in digital marketing strategies and practices, leverages data for decision making, and is an excellent writer. Collaborative team players are a must. The primary work location for this position is Georgia Tech's Global Learning Center in Tech Square (Atlanta, GA). The position is hybrid eligible upon completion of a probationary period.

Job Duty 1 -
Formulate specific marketing plans that effectively promote unit product or services.

Job Duty 2 -
Directly or through others, design and develop marketing collateral.

Job Duty 3 -
Develop and upon approval, administer unit's marketing budget.

Job Duty 4 -
Develop and monitor adherence to unit marketing policy and procedures.

Job Duty 5 -
Liaise with GT Marketing and Communications organization; adhere to Institute wide marketing policy.

Job Duty 6 -
May manage development and placement of external advertising.

Job Duty 7 -
May design, purchase and maintain inventory of promotional items.

Job Duty 8 -
Perform other duties as assigned

Educational Requirements
Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience

Required Experience
Two years of job related experience

- Thorough knowledge of digital advertising and optimization best practices in order to advise a campaign management agency and manage budgets (AdWords, social advertising, etc.).
- Demonstrated knowledge and comfort developing appropriate digital marketing strategies along the marketing funnel to achieve program recruitment goals (includes email marketing, journey development, social media content strategies and community engagement, SEO, SEM, website strategy, social media advertising, demographic and behavioral targeting, audience segmentation, etc.).
- Demonstrated experience using data (including market research, email stats, and digital metrics) to inform decision-making and develop campaign performance reporting for stakeholders.
Excellent written and spoken communications with demonstrated success writing effective marketing copy and messaging for email, advertising, etc. with a customer-focused approach.

Please attach both a professional, publicly shared writing sample (examples: press release, marketing email, blog post, etc.) and recent resume/CV in order to be considered for this position. Please do not send transcripts.

SKILLS
Application of marketing theory and principles, written and spoken communications, graphic design and production, editing, creativity, web design, budget management, organization, customer relations.

The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.

All members of the USG community must adhere to the USG Statement of Core Values, which consists of Integrity, Excellence, Accountability, and Respect. These values shape and fundamentally support our university's work. Additionally, all faculty, staff, and administrators must also be aware of and comply with the Board of Regents and Georgia Institute of Technology's policies on Freedom of Expression and Academic Freedom.

More information on these policies can be found here: Board of Regents Policy Manual | University System of Georgia (usg.edu).

This is a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.
This position, depending on experience, will pay between $53,687-$73,016.