Associate Product Manager, Marketing, Caulks & Sealants

1. Product Lifecycle Management

• Product Sales and Profit budget achievement
• Improve Brand/Product awareness to Sales and Marketing
• Research and determine End User needs for assigned product lines
• Develop and implement New Product Development of assigned product lines
• New product commercialization through established Stage Gate process
• Lead projects directing Technical, Global Supply Chain, Marketing and Sales
• Product expense cost reduction
• Analyze and lead SKU Rationalization of assigned products
• Manage life cycle of assigned products and develop plans to minimize obsolescence
• Develop short-term and long-term strategic planning
• Coordinate efforts with production planning forecasting efforts
• Execute plans and projects on-time and on-budget
• Analyze competitors' products and new products/developments with category
• Execute necessary brand activations as directed, including Marketing Collateral, sheets, merchandising, website development, social media content, etc.

2. Financial Accountability

• Prepare monthly sales reporting and analysis of product line performance and profitability utilizing Business Objects and Excel
• Collaborate with Finance leads to build proformas for new products and programs to assess financial feasibility
• Work with Cost accounting to prepare cost quotes
• Help prepare demand forecasts, monitor customer/retailer P.O.S data and monitor changes in product costs, product mix, and recommend subsequent/needed adjustments in pricing with Channel Marketing
• Deliver product sales and profit within Product categories managed

3. Communication & Training

• Lead the development and communicate training on assigned product lines and new products
• Assist development of sales tools including training manuals, catalogs, price lists and brochures

EDUCATION

Required:

* Bachelor's Degree in business or related field

Preferred:

• Bachelor's Degree in Marketing or related field

KNOWLEDGE & EXPERIENCE

Required:

• 4+ years of prior experience in Marketing, Sales, Channel Management, Product Development or other relevant business experience
• Business experience with progressively more responsibility and a track record of results
• Excellent written and verbal skills
• Ability to present to small and large audiences to internal and external customers
• Proficient in Microsoft Office products
• Proficient in Business Objects
• Proficient in Navigator
• Operates under moderate supervision
• Solid understanding of the General Marketing Mix, including Product, Place, Pricing, Promotion and Placement
• Strong business acumen, strategic thinking and analytical skills.
• Proven record of success working in a fast-paced environment

Preferred:

• Experience marketing consumer goods that are sold through Home Centers or Paint Stores
• Experience in the Coatings, Sealant or Consumer Products industry
• Experience in working directly with end-users to uncover customer needs
• Knowledge of Paint and Sealant Application methods
• Past Product Management experience