Director of Social Media, Beyond Yoga

About the Job

• Develop and bring to life an original social media strategy that aligns with Beyond Yoga objectives, while also bringing value to the community.

• Create an editorial cadence and rhythm that creates audience growth and ongoing engagement across TikTok, Instagram, and other social media outlets.

• Build community management infrastructure and philosophies to bring customer insight across business / product planning.

• Partner with Brand & Creative to create social-first content that resonates and inspires brand love.

• Collaborate with cross-functional teams, including Marketing, Customer Service, Product, to bring social-first activations to life.

• Be the internal champion and advocate for social innovation, educating the team on rising trends, tools, and best practices, while integrating new strategies to optimize performance.

• Build a social media measurement framework and community feedback to measure the effectiveness of campaigns and initiatives, and provide actionable insights for continuous improvement.

• Lead a team of accomplished social media and community leads, fostering a collaborative and impactful team culture.

• Remote based career opportunity reporting to the VP of Marketing, Beyond Yoga.

About You

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; advanced degree.

• Proven experience (7-9 years) in social media management, community engagement, or a related role within a high volume environment.

• Strong understanding of social media platforms, analytics tools, and best practices.

• Excellent written and verbal communication skills, with the ability to craft engaging content and communicate effectively with diverse audiences.

• Creative thinker with a strategic mindset and the ability to develop innovative social media campaigns and initiatives.

• Prior leadership and team management skills, with the ability to inspire and motivate a team to accomplish goals.

• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.

• Passion for building relationships and fostering a sense of community both online and offline.

• Ability to thrive in a dynamic, fast-paced environment and manage multiple projects simultaneously.

#LI-Remote

The expected starting salary range for this role is $124,400-180,000. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes a great compensation package, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respectspeople from diverse backgrounds while enabling our employees to make an impact.We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible.

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot: