Creative Activation Manager

Join the leading beverage provider, Reyes Coca-Cola Bottling!

• Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement
• Salary: $101,000-126,000 plus annual target bonus

If you enjoy our products, you'll really enjoy being a part of our team!

Pay Transparency Statement:

The compensation philosophy reflects the Company's reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs. This role may also be eligible to participate in a discretionary incentive program, subject to the rule governing the program.

Position Summary:

The Creative Activation Manager supports the development, delivery, and analysis of market activation programs for assigned brands, channels, key customers, venues and special projects. This position focuses on translating commercial channels, brand, and shopper marketing programs into tools to be executed in-market and in-outlet. The Creative Activation Manager manages agencies and collaborates with the Graphic Design team to deliver strategic marketing tools on time and on budget, in alignment with the broader business strategy, performance targets and look of success.

Position Responsibilities may include, but not limited to:

• Collaborate with internal teams i.e., commercial channel, shopper marketing, marketing activation and external stakeholders including creative agencies and brand partners to develop and deliver marketing and merchandising tools and programs
• Serve as subject matter expert for creative marketing and brand visual identity
• Oversee all activation elements i.e., custom Point of Sale (POS), coupons etc., ensuring the company's rights are protected including trademarks and investments while looking out for the best interest of our customers and assets, etc.
• Manage agency creative budgets and timelines with a focus on delivering best in class tools on-time, on-budget to enable executional excellence
• Generate innovative, creative ideas and solutions that support the translation of brand and shopper marketing plans into impactful market activation
• Manage administrative requirements i.e., budgets, stakeholder communication, coupon creation processes, brand and legal approval processes, program/project post analysis review, etc.
• Other projects or duties as assigned