Digital Marketing Specialist

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? We are currently recruiting a Digital Marketing Specialist.

Reporting to the Regional Digital Marketing Manager and based out of our office in New York, this is a fantastic opportunity for someone with cross-channel Digital Marketing experience to help shape the future growth of COS, build brand awareness, elevate our customer experience, and drive incremental revenue, contributing to our ambition to establish COS as a Sustainable International Power Brand in North America.

As Digital Marketing Specialist, you will support in driving a full-funnel digital marketing strategy by managing the workflow and delivery of relevant content across all paid channels. This role will focus on both customer acquisition and retention, helping to ensure we're reaching our KPI goals.

: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces, and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality, and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

Core Responsibilities include but is not limited to:

• Support in driving the Regional Paid Media marketing strategy, optimizing towards set KPIs and subsequent follow-up.
• Maintain Paid Media share of business, as well as traffic and revenue to cos.com.
• Responsible for day-to-day coordination of paid media digital channels, including Paid Search, Paid Social, Affiliate, and Programmatic tactics in line with the commercial plan, as well as evaluating new opportunities.
• Collaborate within the Regional Digital Marketing and E-commerce Team, supporting an efficient-and informative--workflow towards the set long--and short-term goals and overall KPIs, with a focus on traffic, conversion, revenue, new customer acquisition, and retention
• Co-create with regional VMs, Site, Brand Marketing/PR, and Merchandise team and follow the commercial plan
• Plan digital marketing activity in alignment with the marketing content calendar and brief other departments on assets and copy required
• Project manage all digital marketing initiatives across global Copy, Digital Design, and Art working teams to ensure timely delivery and efficient workflow
• Support and execute channel strategies optimized towards set goals.
• Responsible for gathering, reviewing, and analyzing competitor's activities.
• Keep abreast of industry trends and updates and inform the wider business.

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

• 3+ years of experience in digital marketing in a relevant industry, preferably fashion
• Experience coordinating the supply of digital marketing assets and copy for a variety of paid media channels
• Experience using analytics tools, like Google Analytics
• Analytical mindset with ability to use data to measure performance and identify areas of improvement.
• Exceptional attention to detail and organizational skills with an ability to multitask and work to tight deadlines
• Ability to prioritize and manage own time effectively
• Excellent communication skills, the ability to collaborate and establish alignment with key partners and stakeholders
• Experience working with Google Ads, Meta Ads, Affiliate Platforms, etc.
• Intermediate to advance in Microsoft Office Programs, especially Excel

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide.

Job Status: Salary, Exempt

Compensation:$86,804-97,654.50

Benefits

We believe in putting people first and at COS we know our colleagues are our greatest assets; this is why we are fully committed to investing in you. We offer:

• 25% Staff Discount (Useable at any Brand within H&M Group)
• Medical, Pharmacy, Vision, and Dental Coverage
• Employee Assistance Program
• Paid time off inclusive of up to 3 weeks of Vacation time; 7 Company acknowledged Holidays; Volunteer Day; and your birthday! As well as Wellness time for your well-being!
• Wellness
• Holiday
• Parental Pay
• 401K
• Commuter Benefits
• Health and Dependent Care FSA.
• Plus, additional Voluntary Benefits.

You will have the flexibility to work both remotely and, from the office. While remote working is an integral part of our part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and teamwork.

**This job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities assigned for this job at the company's discretion.

***COS, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. COS may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Please note this position is offered on a local contract, therefore you should have the legal right to work in the United States before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

Ready to apply? Click on the I'M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!

All your information will be kept confidential according to EEO guidelines.