Program and Marketing Coordinator

It's great to work at a place where people are truly committed to serving our students! We're committed to bringing passion and energy to our College.

The Program and Marketing Coordinator for Community Education and Professional Certification will play a pivotal role in supporting various programs and coordinating marketing initiatives. This role requires independent thinking, strong organizational skills, and a high level of accountability. This position is responsible for ensuring community and professional development programs align with the community. This position will develop comprehensive marketing strategies to promote these programs and utilize digital marketing tools and platforms to reach a wider audience. Building and maintaining relationships with external partners, sponsors, and community organizations to enhance program visibility and support is a key aspect of this role. The coordinator will also represent the department at both on-site and off-site events.

This position will plan, coordinate, and execute various marketing initiatives, supporting programs to ensure smooth execution from start to finish. This position will monitor program progress, evaluate outcomes, and prepare program reports. Creating compelling marketing materials, including brochures, fliers, social media posts and email campaigns and coordinating with the marketing department to produce high quality marketing collateral are essential responsibilities.

As a secondary function, this position serves as a backup to registration during high volume periods and vacation coverage assisting in registration process and administrative responsibilities. This position will serve as the primary point of contact for program inquiries, providing timely and accurate information to students and stakeholders requiring excellent customer service skills.

This multifaceted position requires a dynamic individual who can seamlessly coordinate marketing efforts, manage various resources, and program oversight. The ideal candidate will have experience in marketing, strong organizational skills, and the ability to work independently while maintaining a high level of accountability.

Primary Job Duties:

• Develops and coordinate various programs and marketing initiatives.

• Develop & implement comprehensive marketing strategies to promote community education and Professional Certification programs, including print and digital.

• Utilize digital marketing tools and platforms to reach a wider audience.

• Act as a community liaison between program participant (students) and instructors.

• Implement assessment tool (survey monkey) to measure effectiveness of community programs and make necessary adjustment to programs as required.

• Assist in registration process for participants, respond to inquiries and provide information to prospective participants, communicate program details, updates and important information to registered participants and address participants inquiries, concerns and feedback in a timely professional manner during high volume periods, while ensuring a positive experience.

• Monitor program progress, evaluate outcomes, prepare program reports, and make recommendations for adjustment

• Follow up with student outcomes and career success of Professional Development programs

• Represent Department at on-site and off-site events. (Open House, Senior Expos, and community events)

• Coordination and oversight of Department Brochure (3x per year)

Bucks County Community College offers an exceptional benefits package that includes medical, dental, vision, prescription plans, 403B pension plan, life insurance, short & long-term disability, generous paid time off, summer hours, tuition waivers, tuition assistance, wellness center, cafeteria, and free parking on a beautiful Bucks County campus.

Minimum Job Requirements:

• Bachelor's Degree and 1-3 years' experience in related field such as business administration, marketing or communication.

• Demonstrated creativity and innovation in determining development of marketing strategies and promotional materials.

• Proven ability to make appropriate decisions regarding program and process changes, as required.

• Ability to collaborate effectively with cross-functional teams and external stakeholders.

• Strong analytical skills to assess program performance and make data-driven decisions.

• Commitment to upholding organizational values and fostering a positive work culture.

• Familiarity with online registration systems and marketing tools.

• Proficiency in Microsoft Office suite, Adobe Creative Suite and social media platforms.

• Ability to travel to various training and event locations, within and outside of Bucks County.

• Excellent written and verbal communication skills.

• Strong project management skills, with the ability to prioritize tasks and meet deadlines.

• Ability to effectively communicate with diverse groups, including students, instructors and administrators.

• Ability to work independently, take initiative and exercise sound independent judgement.

• Flexibility to adapt to changing priorities and work in a fast-paced environment.

Application Instructions:

Interested candidates should submit a resume, cover letter, and contact information for three professional references.

We are proud to be an organization that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Please Note: At this time, the College does not provide work visa sponsorships. To be considered for employment at Bucks County Community College, applicants must be permitted to legally work in the United States without employer sponsorship.Bucks County Community College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.