Sales-Marketing Associate

The Sales-Marketing Associate is responsible for the recruitment and retention of all Neighborhood product lines. The key to success in this position is to have strong community relationships as well as to ensure that members and prospective members are educated on benefits and enrollment processes. Sales-Marketing Associate will be responsible to share data with marketing department and/or other internal departments and external partners.

The Sales-Marketing Associate will significantly impact the growth of new members through the use of data collections, community and provider outreach and member satisfaction information. This person must have significant community involvement as well as contacts in the community, an avenue to recruit new members.

This position will be required to be licensed within the State of Rhode Island under the Broker License in support of State licensing requirements governing our commercial insurance lines of business. The handling of Medicaid and Medicare potential member calls will require strict adherence to pre-approved scripts and procedures. The Associate has a direct impact on driving membership growth, providing high quality service with a professional, respectful demeanor while meeting the appropriate needs of any potential member.

• Very often the first Face of Neighborhood for potential members in the community, requiring a professional and empathetic tone and exceptional level of plan knowledge.
• Reports daily duties and responsibilities to Senior-Sales Marketing Associate
• Communicates any issues that arise when out in the community to Senior Inside Sales-Marketing Associate.
• Seeks new outreach opportunities for all lines of business
• Coordinates and presents at special events including open houses, fundraisers, outreach and community events, provider offices, exhibits, product or service fairs, and school events
• Presents plan information to potential, eligible Medicare Medicaid members individually or in groups.
• Assists potential, eligible members to determine what Neighborhood product is best for them.
• Assists with Medicare Medicaid application process for potential eligible Medicare Medicaid members.
• Documents consistently and accurately all activities including community presentation, sponsorships, potential member leads, etc. in Salesforce.
• Maintains significant community involvement as well as contacts in the community as an avenue to recruit new members.
• Gathers data, compile information, prepare reports and for the overall analysis of data as it relates to the marketing department.
• Responds to requests for information from the public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources
• Conducts, or assists in conducting portions of market research activities to identify targeted populations, including potential sponsors, and to identify the appropriate media for distribution of promotional information

• Maintains database records and files including mailing and potential member information
• Develops a comprehensive outreach strategy for the means of recruiting and outreaching to new members in the Black, Indigenous People of Color (BIPOC) communities
• Ensures small employers and their employees, and brokers have accessible, accurate, and marketing sales information about the commercial products.
• Collaborates closely with the broker community by acting as an informed resource and support for brokers on matters related to commercial product sales
• Cross department partnerships to identify strategies to maintain membership.
• Maintain strong relationships with Inside Sales-Marketing Associates to ensure follow-up on potential member leads.

• Assist with inbound and outbound potential member calls when necessary
• Follows compliance standards for new lines of business in order to minimize errors
• Works in accordance to departments compliance-related policies and procedures

• Other duties as assigned
• Corporate Compliance Responsibility - As an essential function, responsible for complying with Neighborhoods Corporate Compliance Program, Standards of Business Conduct, applicable contracts, laws, rules and regulations, policies, and procedures as it applies to individual job duties, the department, and the Company. This position must exercise due diligence to prevent, detect, and report unlawful and/or unethical conduct by fellow co-workers, professional affiliates and/or agents.

Qualifications:

Required:

• Associates Degree with a 2-3 years marketing or sales experience or equivalent combination of education/experience to equate to the degree
• Excellent written/ communication skills with phone and/or customer service experience
• Must possess a valid Rhode Island Brokers License for health insurance within 90 days of hire
• Excellent public speaking/presentation skills
• Knowledge of marketing strategies, processes, and available community resources
• Flexibility in work schedule to work nights and weekends to meet the needs of members and potential members
• Ability to use independent judgment to plan, organize and coordinate special events
• Ability to gather data, compiles information, and prepares reports
• Ability to travel for work, must have access to reliable transportation. If using personal vehicle, must have valid drivers license and proof of insurance
• Ability to lift up to 25 lbs and carry items up to 200 feet
• Bilingual

Preferred:

• Bachelors degree
• Knowledge of Rhode Island Medicaid
• Knowledge of CMS (Center for Medicare and Medicaid Services) Marketing rules and regulations
• Valid Rhode Island Brokers License for health insurance

Neighborhood Health Plan of Rhode Island is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.