Marketing Channel Optimization Analyst

Who We Are:

National Louis is a 135+ year old university that has been grounded in the values of innovation, access, excellence, and equity from its inception. As an institution, we believe in providing access to educational opportunity and that education is our greatest lever for social and economic mobility. We are a student-focused community that is committed to continuous improvement and superior student service. We believe that through education we are able to empower change and build healthy communities. Our hard-working community is based on collaboration and respect for all team members and students.

What We Offer:

At National Louis University, we offer our employees an innovative environment to work together and inspire the ideas that will make an impact. As our external environment changes, our employees are provided the opportunities and tools needed to grow both personally and professionally to remain successful. NLU employees and dependents are offered a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Benefits.

What You Will Do:

The Marketing Channel Optimization Analyst, is responsible for informing marketing across the digital and traditional marketing channels for National Louis University. Channel touchpoints include, but are not limited to, digital ads, streaming video and audio, web content, campaign landing pages, television ads, and other digital and traditional content. Duties include working with management and external agencies to guide marketing activities across all channels to achieve business objectives, and creating and managing weekly and monthly reporting and analysis to continually improve marketing spend to meet (and exceed) objectives. The Analyst will collaborate with marketing leadership and external agencies to ensure optimal usage of marketing channels to achieve business objectives. This entails various duties and responsibilities, such as: Developing and managing marketing reports, making recommendations on marketing channel allocation, monitoring and ensuring marketing is achieving goals set for each vertical unit in the university. Researching and staying up to date on the latest developments in terms of digital marketing and reporting, content trends, and consumer behavior. Making recommendations on the development of marketing reporting, usage of new consumer-facing channels.

Manage marketing reporting, marketing media mix models and attribution models. This includes analyzing at a channel and campaign level, ensuring business objectives are met efficiently, and marketing channels are continually optimized.
• Develop and support monthly executive marketing reporting.
• Collaborating with all marketing team members to achieve department objectives.
• Ad hoc marketing reporting and data requests supporting marketing leadership.

• Bachelor's Degree
• Minimum of 3 years of experience in marketing analytics and reporting, digital media, channel management and/ media experience
• Comprehensive expertise with Microsoft Office tools especially Excel. Familiarity with Google Analytics, Power BI, Salesforce/Pardot, and willingness/aptitude to learn new tools and marketing technology.
• Experience working independently on projects but strong team acumen to foster coordination with the marketing team and other stakeholders within the institution
• Project Management Skills - Manages each stage of a project to ensure that commitments are met in a manner that is timely and within budget. Clearly defines roles and responsibilities, determines necessary resources, and monitors project performance through appropriate systems and procedures.
• Decision Quality - Gathers enough information to allow a trustworthy assessment of risks and benefits of alternative approaches in any decision. Stays focused on objectives and considers both the short-term and longer-term impact of decisions and keeps objectives in mind throughout the process.
• Communication/Interpersonal - Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.
• Flexibility - Adjusts quickly and effectively to changing conditions and demands. Discusses change as a necessary and inevitable aspect of organizational life as well as an opportunity to learn new things. Has a similar view and approach to potentially stressful situations. Invests personal energy toward accepting and adapting to change that others use toward resisting or resenting it.

NLU Inclusion Statement:

National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are. These are more than just words to us: they are truly a way of life for the NLU community. We recognize that differences in abilities, age, ethnicity, gender (identity and expression), race, religion, sexual orientation, socio-economic status, and background bring richness to our work environment. We affirm diverse perspectives, innovative contributions, and authentic presentations of self from every member within the NLU community. We believe inclusion is grounded in the actions we intentionally take each day. Our goal is to inspire and empower NLU employees and community members to cultivate an environment where we collectively focus on uplifting and advancing our institutional culture.