Sr Analyst, SEM

About the Team

You will be part of the in-house Paid Search Team directly managing SEM (Search Engine Marketing) and Product Listing Ad account strategies and executing day to day tactics to increase revenue, site traffic, and conversion and maximize return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio of Brands.

About the Role

In the Sr. Analyst role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will manage budgets including revenue and spend forecasts; manage seasonal keyword builds and audits, campaign testing, promotion execution, and daily bid optimization. This role reports to Director or Manager of SEM/PLAs.

You're excited about this opportunity because you will...

• Plan, manage, and execute paid search/ PPC campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding.
• Plan, manage and execute advanced Shopping campaigns across Google and Bing Product Listing Ads. This includes understanding of product feed optimization, promotion management, local inventory ads, and campaign management.
• Work on daily campaign bid management with detailed attention to ROI and budget across both Paid Search and PLAs.
• Mentor junior team members supporting deployment of SEM and PLA best practices.
• Deliver weekly and ad hoc search performance reports to Marketing team and Brand partners.
• Participate in weekly meetings with Marketing partners to review SEM performance, and priorities.
• Support WSI's digital testing plan supporting ideation, setup, reporting, and interpretation of large scale text and PLA tests.

Why you will love working at Williams-Sonoma, Inc.

• We're a successful, fast-growing company with an entrepreneurial vibe
• A technologically and data-driven business
• Competitive salaries and comprehensive health benefits
• We're at the forefront of tech and retail, redefining technology for the next generation
• We're passionate about our internal and external clients and live/breathe the client experience
• We get to be creative daily
• A smart, experienced leadership team that wants to do it right and is open to new ideas
• We believe in autonomy and reward taking initiative
• We have fun!

We're excited about you because...

• A BS/BA or equivalent work experience
• 2-3 years minimum experience in online marketing with a focus on PLA and SEM campaign management, or equivalent experience
• Confidence with analyzing large data sets and making recommendations/developing and executing strategies from findings working closely with team
• High attention to detail, deadline-oriented, and strong organizational skills
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
• Knowledge of a site analytics tool a plus
• Entrepreneurial spirit and ability to work in a fast-paced environment, and ability to work well with a team

Technical Competencies required:

• Strong MS Excel skills.
• Google AdWords professional (GAP) and other SEM platforms certified a plus
• PLA and SEM bid management platform experience a plus
• MTA/Incrementality testing experience, good understanding of A/B testing best practices.
• Analytics platform experience (Google Analytics/Adobe Analytics)
• ETL platform familiarity (Snowflake, Domo, etc.)

Benefits:

Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

• A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays and other time-off programs
• Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Location specific sample sales
• A business casual work environment
• San Francisco based bike share program
• Time off to volunteer
• Matching donations to qualifying nonprofit organizations
• Company-sponsored community involvement
• Various discounts on local businesses

The expected starting pay range for this position is : $77,000 - $93,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.