Associate Director, Marketing Operations

We are looking for an organized, strategic, and detail-oriented Director of Marketing Operations to join our team. The ideal candidate will have deep expertise in marketing operations, analytics, and technology, with a strong ability to optimize processes and improve marketing efficiency. This role will report directly to the VP of Marketing and work closely with senior leadership, marketing, sales, and other cross-functional teams. The Director of Marketing Operations will drive the development and execution of scalable processes, systems, and metrics to support the marketing team's objectives and growth.

This position requires a strategic thinker with a track record of implementing marketing technologies and operations frameworks, combined with strong analytical and problem-solving skills. The Director of Marketing Operations will ensure the marketing team operates efficiently and effectively, focusing on continuous improvement and delivering measurable results.

Operational Strategy & Planning:

• Develop and execute a comprehensive marketing operations strategy that aligns with the company's overall business goals and supports marketing and sales initiatives
• Define and implement processes for marketing planning, budgeting, and performance management
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives

Marketing Technology & Infrastructure:

• Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and other marketing tools
• Ensure seamless integration of marketing systems with other business systems, including sales and customer support
• Evaluate and implement new marketing technologies to enhance capabilities and drive efficiency

Data & Analytics:

• Develop and maintain a robust marketing analytics framework to measure the effectiveness of marketing activities and campaigns
• Provide actionable insights and recommendations to the marketing team based on data analysis and performance metrics
• Establish and track key marketing metrics and KPIs, generating regular reports for senior leadership

Process Optimization:

• Identify and implement best practices for marketing processes, focusing on scalability, efficiency, and continuous improvement
• Develop and manage workflows for campaign planning, execution, and reporting, ensuring consistency and quality across all marketing activities
• Collaborate with the sales team to optimize lead management processes, ensuring timely and effective lead handoff

Team Leadership:

• Build and lead a high-performing marketing operations team, providing guidance, mentorship, and professional development opportunities
• Set clear goals and performance metrics for team members
• Foster a collaborative and innovative marketing culture

Cross-Functional Collaboration:

• Collaborate with marketing, sales, product development, and other departments to align marketing efforts with overall business objectives
• Drive collaboration with the digital marketing team (Paid/SEO) to ensure data-driven optimizations and performance improvements

Market Trends & Innovation:

• Stay current with marketing operations trends, technologies, and best practices
• Identify and implement innovative strategies and tools to enhance marketing operations and drive results
• Use data-driven insights to inform marketing strategies and optimize processes

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred)
• Proven experience in marketing operations leadership roles, ideally with a minimum of 6-8 years of progressive marketing experience
• Strong understanding of marketing technologies, data analytics, and process optimization
• Excellent analytical and data-driven decision-making skills
• Strong project management abilities and attention to detail
• Excellent written and verbal communication skills
• Leadership and team management experience, with the ability to inspire and motivate a team
• Familiarity with the latest marketing trends and technologies
• Ability to work well under pressure and meet deadlines

The salary range for this role is $132,000 - $150,000.Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location.

Our Benefits

• Healthcare coverage
• Prescription drug, vision, and dental plans
• HSA and FSA accounts
• Life and AD&D insurance; disability coverage where applicable
• Retirement 401(k) Plan Option with Altium match
• Calm App and Employee Assistance Program
• Paid holidays plus a "Choice Day" off per quarter
• Paid time-off rising schedule upon key milestones
• Sick time for Dr. appointments or family health needs
• Family medical, maternity, paternity, and military leave
• Flexible working arrangements available based on role and location
• Home internet allowance
• Free lunch, snacks and drinks every day in office
• Free parking