Sr Business Analyst, Marketing Analytics

Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
United States
Jul 25, 2024
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners. A Day in the Life: The essential functions of this role are as follows: Manage and edit the growth marketing lead propensity model Automate the monthly accrual processes and other various reporting and dashboards Troubleshoot lead intake issues within the CRM system Build datasets using SQL from the EDW Work with the tech and reporting teams to integrate media engine spend into the EDW Understand the data architecture and lead flow process for all marketing channels Collaborate across various marketing and tech teams working with engineers and analysts to integrate more efficient processes Help support marketing stakeholders What You'll Need for Success: You must meet the following requirements to be considered for employment: BA/BS degree preferably in a related field i.e. Computer Science, Economics, Analytics Minimum of 6 years working in a similar professional role Advanced knowledge of python and SQL Experience working with and building big datasets Strong understanding of data architecture Strong understanding of marketing channels and lead funnels Experience with APIs, CRMs and lead flows Predictive modeling experience preferred but not required Experience with media engine platforms - Big Query, Tealium, Google analytics etc. Exceptional attention to detail Strong analytical and problem-solving skills Collaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving efficiency in processes. Easily adopt to new technology Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce. Risepoint offers the following comprehensive benefits: 18 days PTO + Winter Shutdown 12 designated holidays + 1 floating holiday Medical - four options Dental Vision Life & Disability (company paid) Flexible Spending Account & Health Savings Account Retirement plan with company match Maternity / Paternity / Parental Leave (company paid) Volunteer Time Off Supplemental Benefits: Wellness program Alternative medicine options Pet discounts Accident, Critical Illness and Hospital Indemnity Personal and Professional Development: Continuous Professional and Leadership Development Programs Tuition Reimbursement for employees and their dependents Rewards & Recognition programs Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.