Business Analyst

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

A Day in the Life:

The essential functions of this role are as follows:

• Responsible for providing analysis across marketing channels and help support channel stakeholders
• Understand marketing and channel KPIs and provide insights into trends and performance
• Help maximize marketing dollars by monitoring and analyzing campaign performance
• Use business and trend data to support optimization strategies to stakeholders
• Make budget recommendations based on analysis
• Provide support to channel stakeholders

What You'll Need for Success:

You must meet the following requirements to be considered for employment:

• Bachelor's degree in Business, Computer Science, or a related field.
• 3+ years working as an analyst or in analytics
• Advanced level skills in SQL (for example: table joins, subqueries, aggregations) and Excel
• Knowledge with python a plus
• Strong understanding of marketing channels and their KPIs
• Exposure with various marketing channels: tradeshow, field or event marketing a plus
• Experience with Google products such as looker tools, GA and/or BigQuery
• Back-end lead flow understanding a plus
• Exceptional attention to detail, analytical and problem-solving skills
• Collaborative problem-solving mindset and the ability to work effectively in cross-functional teams, driving change through influence

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.