Analyst, Affiliate & Content

Williams-Sonoma, Inc.
vision insurance, paid time off, 401(k), relocation assistance
United States, California, San Francisco
753 Davis Street (Show on map)
Oct 27, 2024
Analyst, Affiliate and Content About the Team You will be a member of the centralized Paid Digital Advertising team, where you will be part of the Paid Affiliates & Content Marketing team responsible for the in-house management of our Affiliate, Influencer, Registry, and Content Partnership programs across all nine Williams-Sonoma Inc. Brands and International sites. About the Role The Analyst Affiliate and Content role is responsible for executing and optimizing the Affiliate, Influencer, Registry, and Content Partnership programs across Williams-Sonoma, Inc. with a focus on driving growth, reaching new customers, maximizing ROI, and improving brand recognition and perception. You're excited about this opportunity because you will... Work closely with the Affiliate Manager and Sr. Analyst on the management of the affiliate program while assisting with registry and content partnerships. Issue IO's via in-house affiliate platform, with negotiated rates, cookie windows and budget caps. Communicate WSI expectations and program changes with publisher base. Ensure monthly budgets are not exceeded and revenue goal is achieved. Collaborate with the eMarketing team on budgets and pacing. Monitor affiliate placements ensuring WSI guidelines are followed and brands are represented to WSI expectations. Conduct ongoing reporting and analysis of affiliate performance, including identifying key business drivers and opportunities for improvement. Foster affiliate relationships, meeting regularly to ensure campaigns are performing within target ROI goals, and that WSI is featured in brand-enhancing ways. Work with internal cross functional teams to identify promotions, refresh creative, and ensure Brand messaging is updated across affiliate partner sites. Execute creative and promotional link trafficking through in-house affiliate platform. Facilitate creative trafficking across registry and content programs coordinating with brand creative, social and PR teams - liaise with brand and creative teams to ensure programs are updated seasonally and on-time Work with Manager to determine KPI goals by campaign, coordinate with internal attribution teams for cross-channel de-duped results, communicate expectations with affiliates. Manage monthly invoices and accrual processes across affiliate, registry, and direct media programs for all Brands. Coordinate with Sr. Analyst to on-board content collaborators to in-house platform, ensuring IO's are properly sent and accepted and that affiliate links are correctly created. Create presentations on performance, strategy and industry updates to share with various levels of WSI organization Analyze competition and follow Affiliate Industry trends. Why you will love working at Williams-Sonoma, Inc. We're a successful, fast-growing company with an entrepreneurial vibe A technologically and data-driven business Competitive salaries and comprehensive health benefits We're at the forefront of tech and retail, redefining technology for the next generation We're passionate about our internal and external clients and live/breathe the client experience We get to be creative on a daily basis A smart, experienced leadership team that wants to do it right and is open to new ideas We believe in autonomy and reward taking initiative We have fun! We're excited about you because ... You have a Bachelor's Degree or equivalent work experience You have internship or entry-level (1 year) experience in online marketing preferred You have strong analytical ability for accurate forecasting and KPI assessment You have strong project management skills and ability to quickly react to changing priorities and deadlines You have excellent verbal and written communication skills You are well-organized, pay high attention to detail, and can drive results quickly Technical Competencies required: Strong MS Excel skills and analytical ability Our Mission Around Diversity, Equity & Inclusion We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated. Benefits Just for You Depending on your position and your location, here are a few highlights of what you might be eligible for: A generous discount on all Williams-Sonoma, Inc. brands A 401(k) plan and other investment opportunities Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial, and emotional health Your Journey in Continued Learning In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities Resources for self-development Advisor (Mentor) program Career development workshops and learning programs Speaker series WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration. This role is not eligible for relocation assistance. The expected starting pay range for this position is $70,000-75,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities. Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.