Senior Retention Marketing Specialist

TruGreen
vision insurance, 401(k)
United States, Tennessee, Franklin
Dec 18, 2024
R21592 101975 701 Cool Springs Blvd, Franklin, Tennessee 37067 TruGreen accepts applications on an ongoing basis. Job Description TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!" Position Overview The Senior Retention Marketing Specialist will be responsible for improving our customer retention rates by analyzing customer data to ensure a seamless customer experience. This role requires excellent communication skills and a deep understanding of customer behavior. The ideal candidate will be proactive and results-oriented, with a strong background in marketing and customer service. Responsibilities Conduct a comprehensive assessment of the entire customer journey to identify opportunities for enhancing a loyalty-driven customer experience Collaborate cr oss-functionally with marketing, sales and customer care teams to ensure a seamless c ustomer experience , including identifying opportunities for upsells and cross-sells Support the development and implementation of retention strategies informed by consumer insights Analyze customer behavior to gain a deeper understand ing of their needs and preferences , identify ing trends and opportunities Work with other teams to manage online reputation, including trend monitoring, review response and escalati on of emerging brand threats Partner with the content team to c ontribute to content creation, specifically communications targeted at current customers Monitor campaigns and customer feedback to identify trends , providing actionable insights and recommendations across the organization Assist in the development and execution of a referral program, including implementation and performance monitoring to drive customer acquisition and retention Partner with Customer Care teams to design and enhance customer response strateg ies , process es , and tools, improving customer satisfaction and issue resolution Competencies Strong communication and presentation skills Ability to distill data into actionable insights and storytelling Customer-centricity / Problem resolution Results Orientation / Sense of Urgency Change Mastery Integrity/Values Problem Solving and Decision Making Education and Experience Requirements Bachelor's Degree in a marketing, communications, or business field 4+ years of experience in social media marketing / Public Relations, or an equivalent combination of education and experience Knowledge, Skills, and Abilities Must be self-motivated, have excellent writing & interpersonal communication skills and be willing to work flexible hours Knowledge of Google Business Profiles, Birdeye and social platforms such as Khoros and Talkwalker Ability to demonstrate excellent interpersonal and communication skills Ability to identify and tell stories that resonate with the appropriate audiences Organizational skills to execute complex, cross-team campaigns Detail oriented, highly motivated with strong work ethic and quality orientation Understanding of marketing functions and technologies Project management ski Physical Demands & Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to: Sit, stand and walk Use hands and arms to handle, feel or reach Speak and hear Use close vision abilities Occasionally required to: Lift or move up to 25 lbs Stoop, kneel, crouch or crawl The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Noise level: Low to moderate Adverse conditions: Minimal Ability to speak, read and write fluently in English is required. You MUST BE physically located in the United States while performing this job. TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace. Pay Ranges $54,983.00 - $91,638.00 This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks. TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO \| TruGreen (trugreenjobs.com ). California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references. TruGreen performs pre-employment testing. To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer