Email Marketing & Automation Specialist

TruGreen
vision insurance, 401(k)
United States, Tennessee, Franklin
Dec 10, 2024
R21544 102249 701 Cool Springs Blvd, Franklin, Tennessee 37067 TruGreen accepts applications on an ongoing basis. Job Description Position Overview Responsible for both the technical execution and creative development of email marketing campaigns. Identifies target audience(s), designs and execute email campaigns, ensures content is clear and error-free, and analyzes campaign metrics. Collaborates with other teams, such as Content and Compliance, to ensure consistent, compliant brand messaging and enhance customer communication through email channels. Shapes strategy and execute campaigns. Responsibilities Produce and execute email campaigns, including building emails from templates and HTML, copywriting, light design work, and asset coordination Support various strategic program sends via manual and triggered campaigns across the customer lifecycle including prospecting, nurturing, win-back, etc. Collaborate with content teams to create personalized and engaging content that resonates with target audiences. Manage and execute email marketing calendar and ensure alignment with internal stakeholders and business priorities Plan, execute, and report back on A/B tests to inform future planning and program optimizations Update and maintain email program documentation Perform QA to ensure proper rendering and near flawless campaign execution Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas Support management of agency relationship Support email prospecting efforts, including agency management and routing of creative assets Support the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS and behavioral triggers for net new leads. Collaborate with other marketing teams (e.g., social media, content, and paid advertising) to ensure a cohesive, cross-channel marketing approach for lead nurture and acquisition. Competencies Customer Focus - Building strong customer relationships and delivering customer-centric solutions. Creatively Inclined - Drives Results - Consistently achieving results, even under tough circumstances. Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations. Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals. Education and Experience Requirements Bachelor's degree in marketing, business, economics, or a related field. Proven experience (3+ years) in email marketing, with hands-on experience building email Proficiency with marketing automation tools such as Marketo, HubSpot, Pardot, or similar platforms. Microsoft Dynamics is a plus. Detailed knowledge of email regulations and best practices Experience in engaging and analyzing the performance of a large email marketing database Knowledge, Skills, and Abilities Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals. Clear communicator with excellent interpersonal skills Experience establishing and maintaining relationships across teams and at all levels with both internal stakeholders and external partners Ability to identify operational gaps/opportunities and implement solutions Curious and analytical thinker, who loves formulating questions and seeking answers Strong technical acumen and core understanding of marketing functions/systems Proven ability to conceptualize solutions and creatively problem-solve Physical Demands & Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to: * Sit, stand, and walk * Use hands and arms to handle, feel, or reach * Speak and hear * Use close vision abilities Occasionally required to: * Lift or move up to 25 lbs. * Stoop, kneel, crouch, or crawl The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Noise level: Low to moderate Adverse Conditions: Minimal TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf TruGreen performs pre-employment testing. Disclaimer The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time. Ability to speak, read and write fluently in English is required. You MUST BE physically located in the United States while performing this job. TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace. Pay Ranges $45,818.00 - $76,364.00 This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate's skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee's pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks. TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO \| TruGreen (trugreenjobs.com ). California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references. TruGreen performs pre-employment testing. To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer