Digital Merchandising Specialist - Wrangler

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Specialist, Digital Merchandising - Wrangler

Job Summary

This role supports the Digital Merchandising team for the Wrangler E-Commerce business through development and execution of site merchandising & product management activities. This role plays an integral part in ensuring products are loaded to the site in a timely manner with accurate product information and imagery. Communication and organization skills are crucial to succeed in this role as it requires extensive coordination with internal and external partners. The ability to synthesize data & reports is important to manage on-site merchandising for conversion optimization, while balancing various product and brand priorities to support the overall digital strategy. This role requires curiosity and consistent evaluation of new opportunities to further refine site merchandising process and guide shoppers through the funnel.

Responsibilities

• Manage product assets for product detail & listing pages including coordination with photo studio and business merchandising teams, image sizing/re-naming and upload to data management system.
• Manage of licensee product categories from end-to-end including product data collection, content coordination, size chart creation and upload to platform
• Audit site daily to identify opportunities to align product presentation to marketing campaigns, adjust product sequencing, guided shopping links and ensure product information integrity
• Partner with consumer relations team to assist in answering & directing product-related questions, adjust verbiage or imagery on site to accurately depict the product and funnel other requests to appropriate resources
• Analyze various reports including on-site search, style selling and SEO keyword/landing pages to optimize product listing page merchandising and recommend taxonomy adjustments to drive conversion & revenue
• Conduct competitive benchmarking audits regularly to stay abreast of best-in-class site or digital merchandising practices with the lens of adapting for the Wrangler consumer
• Synthesize product reviews to evaluate opportunities for improvement in product detail page content to better guide shoppers and provide consumer product feedback to relevant groups
• Participate in testing & implementing technical initiatives to propel forward-moving progress that support the e-commerce, merchandising and brand priorities

Leadership

• Team Player with excellent communication and collaboration skills
• Analytical & curious approach to data and insights to provide recommendations for action
• Organized with attention to detail & proficient in MS Office (Outlook, Excel, PowerPoint)
• Highly flexible and solution-oriented who thrives in fast-paced & deadline-driven environment
• Proactive, can-do attitude with hunger to learn

Requirements

• E-commerce or Digital Marketing/Merchandising
• Proficiency in Microsoft Office required, particularly Excel
• Experience with web analytics tools including Google Analytics
• Familiarity with E-commerce platforms preferred

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe thatD&I isa key enabler to aculturethat empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment

• Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
• Ensure an equitable environment that attracts & promotes diverse workforce
• Foster inclusivity, ensuring employees feel they can bring their whole selves to work