Marketing and Communications Associate

Department: Col of Visual and Performing Arts

Classification: GMU Worker

Job Category: Part-Time / Hourly Wage

Job Type: Part-Time

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Salary: $19-$22/hour commensurate with education and experience

Criminal Background Check: Yes

About the Department:

The School of Theater at George Mason University provides students with a dynamic and collaborative program within an inclusive learning environment which promotes creativity, initiative, and greater awareness of diverse identities and cultural experiences. The School of Theater offers BA and BFA degrees with concentrations in performance, design & technical theater, musical theater, theater education, and theater studies. In collaboration with our student organization the Mason Players, we produce six shows per academic year including an evening of original short plays, a musical, a mainstage production, a studio and (at least) one fringe production. Additionally, the School presents several special events throughout the year including a Mason Cabaret concert, a Musical Theater Ensemble staged concert presentation, a festival of international plays and a variety of staged readings, workshops and other student opportunities.

About the Position:

The Marketing and Communications Associate will support website, program marketing, social media, and production marketing initiatives in concert with the College of Visual and Performing Arts Office of Marketing and Communications and the Office of University Branding.

Responsibilities:

• Manage School of Theater's social media channels including Facebook, Instagram, and LinkedIn;
• Create content, schedule, and post content to website and social media channels. Collaborate with School of Theater faculty and staff as well as Mason Players (registered student organization) to coordinate content to be amplified on the School of Theater channels;
• Interact with design of e-posters and other promotional materials for productions in collaboration with the design team;
• Plan, coordinate, and send email marketing campaigns using EMMA to promote performances and share student, alumni, and faculty news with appropriate audiences. Responsibilities may also include creating RSVP forms and confirmations for non-ticketed events using EMMA;
• Update website using Drupal CMS. Work with School of Theater staff to develop appropriate content updates to ensure site is current, speaks to the mission of the school, and adheres to Mason's brand standards;
• Work with CVPA marketing team to ensure Mason brand guidelines are followed; and
• Regular in-person or virtual meetings with staff for collaboration.

Required Qualifications:

• Excellent communications skills including writing at a high level;
• Knowledge of industry standards for social media;
• Proficiency in social media platforms;
• Experience creating email campaigns using an email marketing tool such as EMMA, Constant Contact, etc.;
• Experience using a web CMS such as Drupal or WordPress (University specific training available);
• MS Office experience;
• Knowledge of the arts and how audiences receive information;
• B.A. in English, Journalism, Marketing, Communications, or a related area or equivalent experience preferred; and
• Demonstrated experience working with colleagues and students from diverse backgrounds.

Preferred Qualifications:

• Adobe Creative Suite experience;
• Experience using Canva;
• EMMA experience;
• Drupal experience;
• Strategic content development experience;
• Experience drafting press releases; and
• Previous experience in a university or in an arts environment.

Instructions to Applicants:

For full consideration, applicants must apply for GMU Worker at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a Cover Letter/Letter of Intent with Resume for review.

Posting Open Date: August 22, 2024

For Full Consideration, Apply by: September 5, 2024

Open Until Filled?: Yes