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The Best Players Need the Best People. The Digital department manages value-in-kind media and paid media deployed against PGA TOUR and several digital properties (e.g., Golf Digest, GolfWRX, DP World Tour, TGL). This position reports to the Vice President, Advanced Advertising, and is responsible for direct & programmatic media buying (display, video, connected TV) and reporting, supporting paid search and social activations, enhancing email marketing integrations, and developing synergies across VIK and other areas internally. This position will also help with the development and implementation of the media buying strategy, managing DSP partnerships, data management platforms and audience data solutions.
QUALIFICATIONS
Bachelor's degree required (preferably in marketing, advertising, business, or related field) Minimum 5+ years' experience in digital advertising and online media buying required. Programmatic Display, Connected TV, social ad-buying and SEM (PPC) experience required. Experience with proven optimization techniques and bid management skills in Search Engine Marketing, PPC, and digital media buying platforms including Google Ads, Facebook, Twitter, YouTube, Reddit, and TikTok Experience working within audience and analytics/measurement platforms (Adobe Analytics, Google Analytics, Branch, Pressboard, Channel Mix, etc.) Must possess advanced level Microsoft Office (Word, Excel, PowerPoint) skills. Proficiency with media planning and reporting required. Golf knowledge/background a plus
RESPONSIBILITIES/DUTIES
Responsible for media activation across digital display, video, CTV/OTT channels in support of marketing & off-platform distributed sales campaigns. Drive the development and implementation of the programmatic buying strategy, managing DSP partnerships, data management platforms and audience data solutions. Enhance the existing programmatic strategy across Display, Video, Native and CTV ad buying in support of the PGA TOUR's audience development strategy. Support utilization of 1st party data across PGA TOUR marketing products and integration within media campaigns. Lead activation strategy in support of sales audience extension campaigns across owned, operated, and distributed media platforms. Assist with paid search and social activations, reporting, and optimization leading to positive return on ad spend. Work closely with Media Activation Team to enhance centralization, budget, data, and analytics initiatives. Enhance existing email and newsletter products with integration of ad products, audience targeting and more. Partner with the email and content teams to determine brand/content strategy to develop marketing integration and support our audience development strategy. Develop and implement processes to ensure synergies between VIK and paid media efforts. Lead and foster strong partnerships and utilization with marketing technology partners for planning, campaign delivery, and performance improvement. Lead the onboarding and deployment of new demand side platform (DSP) to support activation goals Stay current on industry trends and innovations while identifying new opportunities for the PGA TOUR. Drive value to our partnership sales teams with Golf Digest, DP World Tour, GolfWRX, TGL, and others. Special projects or other duties as assigned. |
PGA TOUR, INC.
Nov 08, 2024